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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

New Friends Made at Frugal Muse Event
Kate Gingold Host
/ Categories: Author Tips

New Friends Made at Frugal Muse Event

January's multi-author event at Frugal Muse Books, Music and Video went off swimmingly with a small, but friendly group of writers and readers.

Most of the authors hadn't actually met each other before as we communicated through email, so we got a chance to chat and learn more about it each other. Those in the audience, for the most part, came to support one particular author and said it was a pleasant bonus to hear from the rest of the panel, especially since we all write in different genres. 

In about 10 minutes each, we talked a little bit about our process and writing journey and read a bit from our work. One woman came up to us afterwards and said she felt like a kid again, being read to. "I had forgotten how nice it is to have someone reading to me." Between readings, acoustic guitarist Joe Eddy Brown entertained us with some retro rock favorites.

Many thanks to Barbara who organized the event, to Paul at Frugal Muse Books, Music and Video for giving us the space, to Joe for the music and to Karen, Angela, Dennis for bringing refreshments. Hopefully, we'll be able to do it again sometime! 

Here are the five authors who were part of this Comfort & Joy event:
Karen Sjoblom
Angela Holtz
Barbara Lipkin
Dennis Bartizal
Kate Gingold

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Authors Need Websites!

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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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