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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks -- Pradel Park

Kate Gingold Host 0 497 Article rating: No rating
In completing 2018’s look at the namesakes of Naperville’s parks, let’s look at Pradel Park, named for Arthur George Pradel, Naperville’s Mayor Emeritus who passed away in September. The park is east of Route 59 and north of 111th Street and features softball fields, a playground, trails and a picnic shelter.

Father Arthur, who immigrated from Germany as a teenager, and mother Virginia bought land at Ogden and Naper Boulevard, about where the Aldi’s is now, to build themselves a house. With toddler George, they moved from Chicago and added rooms on as the family grew. George attended the one-room Bronsonville
Elementary and then Naperville Central High. His first jobs were at local grocery stores and he played in the Municipal Band. A faith-based family, they often visited orphanages and George thought he’d like to run one to care for children when he grew up.

As a young teen, George hitchhiked with a cousin to Wyoming to be a rodeo rider. After seeing cowboys thrown to the ground, they decided it was not for them, but they had a grand adventure. After graduation, he and three friends signed up for the Marines under the “buddy plan.” George served at 29 Palms in California,mainly in the motor pool.

Once back home, sister Grace and her roommate set him up with a
friend named Pat. After an awkward first meeting and a date at the stock car races, George and Pat married exactly one year later in 1960. After a couple years, George, Pat and new son George settled in Naperville where they welcomed two more children, Carol and Gary. George was working in Chicago at a warehouse during the week and volunteering with the Oak Park Terrace police department. Pat told him that if he like police work so much, why didn’t he just be a policeman? So he attended the law enforcement program at College of DuPage and applied for a job. Unfortunately, George didn’t meet the height requirement, but board member Harold Moser figured “if he’s tall enough for the Marines, he’s tall enough for us” and he got the job. Many of Naperville’s children remember him fondly as Officer Friendly.
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Naperville Parks - Kendall Park

Kate Gingold Host 0 558 Article rating: No rating
Naperville boasts an elementary school, a VFW, a street AND a park named for Oliver Julian “Judd” Kendall. As we just honored the 100th anniversary of Armistice Day, this is a perfect time to talk about Kendall Park’s namesake. 

Judd Kendall enlisted in June of 1917 and attended the Army Engineers School. In addition to his natural talents, having a father who who served as mayor of Naperville probably gave him a leg up and he soon became a First Lieutenant and intelligence officer. 

He was part of the First Division, which in May of 1918 was about to launch the first American battle of World War I in Cantigny, France. Checking up on some suspicious activity in no-man’s-land, Kendall was captured, along with maps of the planned invasion.  

Postponing the invasion was seriously considered because the German forces might now have the information needed to prepare, but the troops got the go-ahead three days later and had every advantage of surprise. Kendall had given nothing away. 



Months later, Kendall’s body was found buried behind enemy lines. He was missing t

At the Christkindl Market

Kate Gingold Host 0 783 Article rating: 3.0

When you're all bundled up with only your cold nose exposed, that's the perfect time to attend the Christkindl Market at Naper Settlement because the best part is the wonderful aroma! From cinnamon-roasted nuts to hot spiced wine to melty cheese on freshly-baked bread to -- oh, golly! Someone get me a napkin -- I'm drooling again!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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