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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

George Reuss in Holland’s Directory

Kate Gingold Host 0 362 Article rating: No rating

While progress has replaced many of Naperville’s earliest structures, not only does George Reuss’s business building still stand but so does his home. And both are fine monuments to his maxim that "industry and economy lead to wealth." 

Trained as a tailor, Reuss left Bavaria in 1854, remaining for a time in New York until moving west to St. Charles, Illinois. Mathias and Gertrude Krapf, a family he knew from back home, also settled in St. Charles, bringing with them their daughter who was an old school friend of George’s. In 1856, Reuss married Anna Maria Krapf, moved to Naperville, and started a store with “a Mr. Dollinger.” This is possibly Franz “Frank” Dollinger as he also lived in St. Charles for a time and was a member of Euclid Lodge, the Masonic organization in Naperville. The partnership didn’t last long, however, and they split up the stock to go their separate ways. 

Now in his twenties, Reuss operated a clothier’s shop which sold men’s furnishings and utilized his tailor training. His obituary states that while Reuss was “a stern man, he was eminently just and demanded much more of himself than he did of anyone else” and his business seems to have flourished. In the 1860s, Reuss hired local contractor, Levi Shafer, to erect a fine clothing shop on the corner of Washington and Jefferson. In addition to being a successful builder, Shafer is known for loaning his gun to Marcellus Jones who is said to have fired the first shot of the Battle of Gettysburg with it.  


Reuss’s good reputation and sturdy building impressed the farmers and townsfolk who were his customers and they started asking him to hold their money. So the clothier became a banker, launching the Bank of Naperville in 1886. Isaac Murray, brother to the Ruth that I wrote about in my first book, was vice president of the bank. 

George installed a vault and added another room and rebuilt the entrance with elegant red granite to better reflect the change from tailor to bank. Thes

The Pleasure of Reading an Actual, Physical Book

Kate Gingold Host 0 450 Article rating: 3.0

Catching up with a friend recently, the talk turned to what we’ve been reading. During the discussion, he mentioned that he’s only reading actual books right now, the kind made of wood pulp sandwiched between two covers. It’s not that he doesn’t have digital devices. He just likes the pleasure of holding a book in his hands.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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