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Tuesday, September 17, 2019

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Tips for Author Marketing

15

Sep

2019

How Much Website Does an Author Need?

Full disclosure:  My day job is writing for Sprocket Websites, so I’m pretty pro-website. On the other hand, I’m also an under-valued author so I completely understand when other authors tell me they can’t afford much of a web presence. Long ago, I wrote about why you want a website, but today let’s talk about how much website you really need to have. 

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15

Aug

2019

Should You Use Technology for your Presentation?

If a picture is worth a thousand words, then having pictures as part of your author presentation seems like a good idea. Now the question becomes “how do you make that work best?”

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15

Jul

2019

Anthology Resources for Business Book Content

Last time we talked about how writing a monthly blog can keep you on track to completing a book’s worth of material. But there are many other ways you can create content for a business book that will let you present your unique message to your reading audience. Here are a few anthology ideas to get you thinking:

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15

Jun

2019

Content for Your Business Book

Once you have decided to author a business book, you have a few more important decisions to make. Obviously, you are going to need a manuscript, so the first questions to be answered are:

  • What is the book about?
  • How is the content going to be created? 
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15

May

2019

Why You Should Write a Business Book

Many authors – and aspiring authors – have day jobs which provide the greater part of their income. For them, writing a business book could be a smart move and even those who don’t intend to ever be authors should consider it as well. 

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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

The Sprocket Report
 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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