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Tuesday, January 25, 2022

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Seizing the Day and Letting Go of the Fear

Kate Gingold Host 0 31 Article rating: 3.0

Facing the new year, I was thinking about New Year resolutions and in December, wrote about setting audacious writing goals. I’m still hoping to finish my current book by the end of January, but it’s going to take some doing. While I am serious about meeting this goal, I also have others I’m pursuing and sometimes they conflict. 

Writing and Writing Practice – for Work, for Pleasure, for Passion

Kate Gingold Host 0 151 Article rating: 3.0

My writing time suffered quite a bit this summer. We purged our house of 30+ years of “stuff,” staged and maintained the staging while it was for sale, packed everything left into storage, moved in with my parents for a month, and are now settling into our new place. While I did snatch hours here and there for my current project, they were pathetically few. 

But that didn’t mean I wasn’t writing.

Thinking about Torquay Today and Agatha Christie

Kate Gingold Host 0 125 Article rating: 3.0

Since Agatha Christie’s birthday is September 15 and I try to post on the fifteenth of the month, Christie’s birthplace, Torquay, has been on my mind. The annual Agatha Christie Festival, held in mid-September, is held in and around the town. Which means it’s happening this week and I'm not there! So I'm "visiting" Torquay virtually.


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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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