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Wednesday, December 7, 2022

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

Learn More about
Ruth By Lake and Prairie

Author Tips and Tales

If Art Is in your Heart, Don't Be Afraid to Share Your Art with the World

Kate Gingold Host 0 106 Article rating: 4.0

I recently talked with a young person, despairing and ready to give up, because the art they wanted to create hadn’t come to fruition yet and they were already over thirty. I also talked with a nearly-retired person, despairing that the opportunity to create art had passed them by.

Reminiscing about my Speaking Career and the Options for Reviving It

Kate Gingold Host 0 120 Article rating: 4.0

I recently had to do that “elevator speech” thing at a business event. My spiel says that I write and speak about history, but that’s kind of a lie since I haven’t given a talk since before COVID. Now that this new book is coming out soon, (honestly, it is!) I’ve been mapping out a marketing plan. Speaking engagements will probably be part of it and I’m still deciding how I feel about that. 

The Pleasure of Reading an Actual, Physical Book

Kate Gingold Host 0 183 Article rating: 3.0

Catching up with a friend recently, the talk turned to what we’ve been reading. During the discussion, he mentioned that he’s only reading actual books right now, the kind made of wood pulp sandwiched between two covers. It’s not that he doesn’t have digital devices. He just likes the pleasure of holding a book in his hands.


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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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