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Wednesday, April 14, 2021

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Researching Ends (Boo!) and the Editing Begins (Yay and also Boo)

Starting the new year by finishing a manuscript!

Kate Gingold Host 0 195 Article rating: 3.0

I just finished the manuscript I have been working on for several years. As I move on to the next stage, I keep hearing “It was the best of times, it was the worst of times” in my head. While I’m super excited and proud of myself for having completed this project, the research has been so much fun that I’m going to miss it very much. 

2020 Was the Year of Pivoting and We’ll See Where that Leads

Kate Gingold Host 0 310 Article rating: 2.0

In my business life, I’ve been reading about pivoting since mid-March and we’ve been helping other small businesses do just that. For many, the decision to change gears was the obvious and only reaction for staying viable.  Lately I’ve become aware that it’s not only businesses who are changing gears this year and for the same staying-viable reason.

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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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