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Tuesday, April 7, 2020

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Tips for Author Marketing

Book Tours for Indie Authors

Kate Gingold Host 0 37 Article rating: 3.0

Even if your book is traditionally published, the chances that you will be sent on a book tour are probably slim. Let’s face it: Travel isn’t cheap. So unless your publisher is pretty sure you will be selling a whole lot of books, you won’t need to pack a suitcase. Still, we all have that fantasy of jet-setting from city to city, being wined and dined and reading a few paragraphs from our latest novel to an admiring crowd

Yes, It Is Who You Know

Kate Gingold Host 0 131 Article rating: 4.0

Marketing for authors is all about getting in front of the folks who might want to buy your books. Sometimes that's getting in front of them digitally, but it can also mean getting in front of them quite literally. Like standing right where they are facing. Such as at an author event. One way to go about having an author event is to know the right people.

The Writer’s Conference – the Gift You Give Yourself

Kate Gingold Host 0 175 Article rating: 3.0

December is the month we buy stuff to give to other people. Even if you don’t celebrate Christmas or Chanukah, you probably will buy a bottle of sparkling wine to share with a friend on New Year’s Eve. While you are doing all this gift-giving, consider giving something to the writer in you, something like a writer’s conference.


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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

The Sprocket Report


Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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