Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket Websites Kate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois.

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Ruth By Lake and Prairie

Author Tips and Tales

This Blog Is Moving after 9 Years!

Kate Gingold Host / Monday, June 26, 2023 0 285 Article rating: No rating

While this is still my author website, I've decided to rearrange where I have been blogging. A gal can only do so much, y'know? I'm currently focusing on the AgathaAnnotated website.

Checking off the Tasks to Launch this New Agatha Christie Book

Kate Gingold Host / Wednesday, June 21, 2023 0 0 Article rating: No rating

You may have had the same author daydream I have had. When your book is about to be published, your agent will have set up a grand launch event with crowds, a brief book-reading, and maybe finger sandwiches.

Wrestling with Titles and Subtitles

(Or, When Creatives Need to Wear their Marketing Hats)

Kate Gingold Host / Friday, May 26, 2023 0 426 Article rating: 4.0

While crafting the perfect title for your book may seem like a creative effort, authors also need to exert their business skills before making a final decision.

Author Headshot Photo: Why You Need One and OMG, What an Awkward Experience!

Kate Gingold Host / Friday, April 28, 2023 0 375 Article rating: 4.0

All authors need a headshot photo for publicity purposes. I needed one, too, so I scheduled a photo shoot over the weekend. It’s a good thing “supermodel” was not one of my career choices because it was an uncomfortable way to spend an afternoon.

Proof Copies, ARC Readers, Final/Final Edits, and Other Head-Exploding Items

Kate Gingold Host / Saturday, April 15, 2023 0 323 Article rating: 4.0

Every time I think to myself “This is the hardest part of the book – it will be easier once this part is done,” I am wrong. The proof copy arrived yesterday and the number of tasks needing immediate attention are overwhelming!

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Full disclosure: Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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