Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket Websites Kate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois.

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville 1920 Flashback: Horses to Cars

Kate Gingold Host / Wednesday, February 19, 2020 0 646 Article rating: No rating

In just a few short years, the automobile displaced the horse and wagon, even in still-rural Naperville. These two images from Sanborn Maps tell the story. In 1909, the fire brigade’s pumper wagon was stored on Jefferson Avenue with a livery stable across the street for the horses to pull the wagon.

By 1920, the livery stable is a garage for motor vehicles. In fact, a number of buildings labeled “auto” are sprinkled all over the map. Two livery stables listed earlier and the horse net manufacturer on Jackson are gone. Instead, downtown boasts three different auto sales and repair shops. Our love affair with the automobile has begun!

The Sanborn Map Company published very detailed maps of urban areas to help fire insurance companies better assess their liabilities. For us today, they offer a fascinating look at our city’s past.

Finding and Choosing a Writer’s Conference to Attend

Kate Gingold Host / Saturday, February 15, 2020 0 1371 Article rating: 4.0

In December, we discussed how in the season of gift-giving, maybe it’s time you gave yourself the gift of a writer’s conference. Not only can it be good for your writing career, it can be good for your writer’s soul.

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Full disclosure: Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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