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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

The Clarion in Holland’s 1886 Directory

Kate Gingold Host 0 158 Article rating: No rating
One of the advertisers in Holland’s Business Directory – and a major source of information about all the other advertisers – is the Naperville Clarion. While it is no longer in publication, the Clarion provided news to Naperville citizens for over 100 years. For many of those years, the Givler family served as publisher and editor.

A series of newspapers that were available to Naperville readers came and went until the 1860s. In the early days, folks read the Chicago Weekly Democrat and then the DuPage County Recorder. Other briefly published newspapers included the DuPage County Observer and the DuPage County Journal as well as the Naperville Newsletter and Naperville Sentinel.


During the Civil War, Robert Naper and Dr. Robert Potter founded the DuPage County Press, probably so locals could keep up with the national news. In 1867, after local boy David Givler had returned from the War and found his footing, he bought the Press and changed the name to the Naperville Clarion. Givler wore all the hats from reporter to editor to publisher and his motto for the paper was "Neutral in Nothing; Independent in Everything."

Givler was born in Ohio, but in the 1850s, his family relocated to the Copenhagen settlement which was around Route 59 and 83rd Street. He married Abbie Matter in 1864 while on leave from his war service and their early years were spent in Copenhagen while Givler taught school.

By 1867, they moved to Naperville and Givler became a pillar of the community. He was a well-respected speaker on history and current events and visited schools as well as clubs and organizations. He and Abbie raised three girls and three boys, with all of the boys serving at some point in the newspaper’s print shop.

Wrapping Up 2022 with a Little Finger Wagging and Hope for the New Year

Kate Gingold Host 0 207 Article rating: 3.0

I write a Christmas newsletter every year for sending to people we don’t see often. (Yes, I know some folks hate those. I do try to keep bragging to a minimum and stick to newsworthy facts.) One fact that was hard to write was admitting to not yet getting this book published. Especially as I wrote last year that it would be finished in 2022 “for sure!”

Furniture Makers and Undertakers in Holland’s 1886 Directory

Kate Gingold Host 0 139 Article rating: No rating

It was common for craftsmen who built furniture to also provide coffins and the Holland’s Directory listed two men in Naperville: Charles Babst and Frederick Long. 

The mass production of furniture was just beginning, so stores might offer both ready-made and hand-crafted items as well as furniture repair or other fine woodworking. Coffins were a natural offshoot of the woodworking business and providing funeral services was an added source of income. 

I’ve written about Frederick Long before, but here’s a review:    

Long started his career in cabinet-making in 1857. By 1861, he was operating his own workshop and had added undertaking by 1870. In 1861, he married Amelia Beidelman and they had one son, Charles, who only lived until the age of thirty and left no children from his brief marriage. 

Amelia’s nephew, Oliver Beidelman, worked for Uncle Fred and eventually acquired the business. He and his son, “Dutch” replaced the old frame building on the corner of Washington Street and Jackson Avenue with an impressively large brick building. Adjoining the building to the north was a space where funerals were held and you can still see the arched windows of the chapel on the second and third floors. 

William and George Knoch in Holland’s 1886 Directory

Kate Gingold Host 0 151 Article rating: No rating

William and George Knoch were a couple of young go-getters who ran a cigar factory and tobacco shop in town. The Holland’s editor praises William and George, saying “the business having been established three years ago by the former, and has grown to very respectable proportions.” Since William was born in 1864, that would make him barely nineteen in 1883, with George a couple of years older. 

The Knoch family were long-time Naperville residents. Father Christopher was born in Prussia and mother Josephine was born in France, but they were married in DuPage County in 1860. The birth of son George soon followed with five more siblings after him. 


Christopher was a tailor and had a shop on Water Street, now an extension of Chicago Avenue, which is still there today. The small, unassuming building has been empty, on-and-off, for a number of years. Most recently,  Dark Horse Pastries, Sugar Monkey Cupcakes, and Ehrina Yarn have been tenants.


Unfortunately, Christopher died in 1874, just 41 years old. Details on how Josephine supported her young family are difficult to discover, but according to the 1880 census, both George and William were already working. In fact, sixteen-year-old Willliam was a “segar maker.” I haven’t seen a direct confirmation yet, but it’s logical to assume William was working for Charles Schulz who had a long-standing cigar business that is also listed in Holland’s.

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Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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