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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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The Clarion in Holland’s 1886 Directory

One of the advertisers in Holland’s Business Directory – and a major source of information about all the other advertisers – is the Naperville Clarion. While it is no longer in publication, the Clarion provided news to Naperville citizens for over 100 years. For many of those years, the Givler family served as publisher and editor.

A series of newspapers that were available to Naperville readers came and went until the 1860s. In the early days, folks read the Chicago Weekly Democrat and then the DuPage County Recorder. Other briefly published newspapers included the DuPage County Observer and the DuPage County Journal as well as the Naperville Newsletter and Naperville Sentinel.


During the Civil War, Robert Naper and Dr. Robert Potter founded the DuPage County Press, probably so locals could keep up with the national news. In 1867, after local boy David Givler had returned from the War and found his footing, he bought the Press and changed the name to the Naperville Clarion. Givler wore all the hats from reporter to editor to publisher and his motto for the paper was "Neutral in Nothing; Independent in Everything."

Givler was born in Ohio, but in the 1850s, his family relocated to the Copenhagen settlement which was around Route 59 and 83rd Street. He married Abbie Matter in 1864 while on leave from his war service and their early years were spent in Copenhagen while Givler taught school.

By 1867, they moved to Naperville and Givler became a pillar of the community. He was a well-respected speaker on history and current events and visited schools as well as clubs and organizations. He and Abbie raised three girls and three boys, with all of the boys serving at some point in the newspaper’s print shop.


Son Walter switched from printing to working for the First National Bank of Naperville. In his later years, he was instrumental in preserving early Naperville history, especially the Martin-Mitchell Mansion which had been given to the town by Caroline Martin Mitchell.


Son Oscar spent time in the print shop, too, as well as serving as town clerk, but he suffered from childhood with a “catarrhal affection” and underwent treatment at Edward Sanitorium. Unfortunately, he succumbed at age 47, leaving behind a wife and son.

David Givler published the Clarion until 1905 when he turned over the reins to his son, Rollo. David continued to write and speak during retirement, but he never rallied after his wife of 59 years passed away in the fall of 1922. He followed her on January 6, 1923.


Rollo ran operations at the Clarion and provided other printing services until 1951 when he sold everything to Mel Hodell and retired to California. The Clarion ceased to be published in the 1970s, but most issues are available for perusing through the Naperville Library’s website. They make for fascinating reading and with the search function, you can find great tidbits about Naperville families, businesses, and events.
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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