Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket Websites Kate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois.

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Ruth By Lake and Prairie

Author Tips and Tales

At a Patch of Crocus

Kate Gingold Host / Sunday, March 28, 2021 0 721 Article rating: 4.0

There is nothing more delightful than a patch of purple crocus announcing that spring is on its way!

From the 1874 DuPage Atlas – Frederick Long

Kate Gingold Host / Wednesday, March 17, 2021 0 556 Article rating: No rating

At sixteen years old, Fred Long emigrated from Stuttgart, Germany in 1853 and was living in Naperville by 1856. There is no record of his parents living or being buried in Naperville, so it’s possible he was alone. Fred worked as a cabinetmaker in town and he prospered, opening his own shop as early as 1861.

Also in 1861, he married Amelia Beidelman, the oldest of ten children born to William and Eliza Beidelman who arrived in Naperville around 1847. Of course, the Civil War was just starting during this time and Fred was drafted in 1863, serving in the 49^th Infantry, and was mustered out as a sergeant.

Fred and Amelia’s only child, Charles, was born in 1868 and the family enjoyed being active members of the town. Naperville’s fledgling fire department started in the 1870s and Fred became a volunteer of Rescue Hook and Ladder Company in 1875.

The illustration from the 1874 Atlas shows the F. Long storefront with an addition to the side. The Sanborn Map from 1886 describes this addition as a “dwelling,” so it seems the Longs may have lived next to their shop.

During those days, woodworkers made coffins as well as furniture, as described in his advertisement. Fred also served as an undertaker and attended mortuary school in the 1880s to expand his business even further.

How High Tech Is Elevating my Agatha Christie Manuscript

And taking on a life of its own

Kate Gingold Host / Monday, March 15, 2021 0 675 Article rating: 4.0

100 years ago, Agatha Christie published her first book. Most people didn’t have phones in their houses, let alone in their pockets, and that’s just one of the many differences between that era and ours.

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The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

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