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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Old Coin Cache Prompts New English History Lessons

Kate Gingold Host 0 87 Article rating: No rating


Recently, my husband cleared out some drawers. Don found the usual bits that he should have been thrown out long ago but didn’t, as well as a few forgotten things that he was happy to see again. He also found a handful of English coins.

We took our children to England and Wales in 2000 and we went alone in 1987, but these were not coins left over from those trips. These coins were probably from the pockets of Don’s father. Don traveled to England with his parents when he was five or six years old and that may have been when the coins were acquired. Or maybe they had been in his father’s own junk drawer for years, remnants of his life before he emigrated to the United States in the 1930s.

Some of the coins are quite old and I was intrigued since I’ve been researching England in the 1920s. All bronze pennies and half pennies, they aren’t worth much since they were well-used, but it still gave me a bit of a thrill to hold them in my hand.

There are pennies from several years, including 1916, 1918, 1927, and 1929. They all look the same, with George V’s head on one side and the seated figure of Britannia on the other. George’s father was the eldest son of Queen Victoria and, much like the current king, spent most of his life as the Prince of Wales before his brief reign as Edward VII. George never expected to be king himself since he had an elder brother, but Albert Victor unfortunately died of pneumonia at the age of 28. 

George had been occupied pursuing a career in the navy and falling in love with a cousin (those Victorians did that a lot!), but once he became the heir apparent, his life changed drastically. He wound up marrying his brother’s fiancé and they were crowned king and queen in 1911, following his father’s death.

George became the father of Edward VIII, the man who abdicated when he wasn’t allowed to marry divorcee Wallis Simpson. The crown then passed to George’s younger son, also named George, who was Elizabeth’s father and Charles’ grandfather.

There were other children, too, including Prince John who died young in 1919. John was the last-born child and had developmental delays and epilepsy. His parents and siblings seem to have been fond of him, but a separate household was eventually set up for his care. Especially during the war years when the other royals were much occupied, John was looked after by the family nanny.

The backs of the George pennies feature Britannia with a trident and shield. Britannia is described as the “personification of Britain,” which was the name used for the country when it was under Roman rule during the first few centuries A.D.. Britannia started appearing on England’s coins in mid-1600s. 

Edgar Bertram MacKennal was the engraver of George’s portrait. He was the king’s favorite artist and sculpted several likenesses of him as well as many other works. MacKennal was an Australian and became the first of his countrymen to be knighted.  

This penny’s particular Britannia was the work of Leonard Charles Wyon. The son of William Wyon, an accomplish

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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