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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art: Man’s Search for Knowledge

Kate Gingold Host 0 429 Article rating: No rating
At Jefferson Avenue and Webster Street is a brick wall mural called “Man’s Search for Knowledge Through the Ages.” Since the wall spans a corner of the Nichols Library parking lot, the title is absolutely appropriate.

The mural is a bas-relief sculpture, a dimensional mural carved directly into the brick face. The images “symbolize the human quest for learning through the ages” from the biblical Tree of Knowledge through explorers in outer space.

“Man’s Search for Knowledge” is the work of Mara Smith, a nationally-known artist who works out of Seattle, Washington. Smith intended to teach jewelry-making and metal-working, but was given the opportunity to create brick murals for a hotel in Dallas which jump-started a new career. Her work is displayed internationally and she has been called “the pioneer of modern brick sculpture" by the Brick Institute of America.

Smith originally created the wall in 1987, years before the 1996 incarnation of the Century Walk Foundation, but the mural was adopted by Century Walk in 1998.

More recently, Smith’s work suffered serious damage when in July of 2016, a driver in the library parking lot accidentally accelerated into the wall, knocking out a four foot by five foot section and shoving a large portion of the rest of it off its foundation.

A Naperville resident who worked for a Broadview masonry company contacted Century Walk and offered their services. They disassembled the wall, numbering each brick as they went, and rebuilt it to stabilize the basic structure.

Century Walk then contacted Diosdado “Dodie” Mondero, the artist responsible for other pieces downtown such as “Naperville Loves a Parade” and “Pillars of the Community,” to fit the brick pieces back together and re-create the pieces that were not salvageable. Mondero worked with a special effects company to match the color and texture of the replacements to that of the original brick and mortar.

The first installation cost about $42,000 back in 1987. The 2016 bill was closer to $50,000 for restoring the mural
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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