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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Naperville Art: Man’s Search for Knowledge

At Jefferson Avenue and Webster Street is a brick wall mural called “Man’s Search for Knowledge Through the Ages.” Since the wall spans a corner of the Nichols Library parking lot, the title is absolutely appropriate.

The mural is a bas-relief sculpture, a dimensional mural carved directly into the brick face. The images “symbolize the human quest for learning through the ages” from the biblical Tree of Knowledge through explorers in outer space.

“Man’s Search for Knowledge” is the work of Mara Smith, a nationally-known artist who works out of Seattle, Washington. Smith intended to teach jewelry-making and metal-working, but was given the opportunity to create brick murals for a hotel in Dallas which jump-started a new career. Her work is displayed internationally and she has been called “the pioneer of modern brick sculpture" by the Brick Institute of America.

Smith originally created the wall in 1987, years before the 1996 incarnation of the Century Walk Foundation, but the mural was adopted by Century Walk in 1998.

More recently, Smith’s work suffered serious damage when in July of 2016, a driver in the library parking lot accidentally accelerated into the wall, knocking out a four foot by five foot section and shoving a large portion of the rest of it off its foundation.

A Naperville resident who worked for a Broadview masonry company contacted Century Walk and offered their services. They disassembled the wall, numbering each brick as they went, and rebuilt it to stabilize the basic structure.

Century Walk then contacted Diosdado “Dodie” Mondero, the artist responsible for other pieces downtown such as “Naperville Loves a Parade” and “Pillars of the Community,” to fit the brick pieces back together and re-create the pieces that were not salvageable. Mondero worked with a special effects company to match the color and texture of the replacements to that of the original brick and mortar.

The first installation cost about $42,000 back in 1987. The 2016 bill was closer to $50,000 for restoring the mural after the accident.

“Man’s Search” is only one of several public art pieces that were “adopted” by Century Walk to join the many new installations since 1996. The first 30 pieces installed focused on the history of Naperville, but later works added to this local public art “museum” have featured other themes.

December 2, 2018 was declared “Century Walk Day” by the city of Naperville. One of the celebratory events was a fundraiser for Century Walk titled “The Bicentennial Birthday Bash,” in honor of the 200th anniversary of Illinois’ statehood. Also on that day, the 50th piece of public art was unveiled in Central Park near the bandshell. “Laughing Lincoln” was dedicated on a drizzly afternoon and afterward, art and history supporters retired to Wentz Hall. Of course, the not-for-profit also takes donations throughout the year, so if you’d like to help, just go to centurywalk.org for more information.
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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