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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

50th Anniversary Only the Beginning of the Story

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Someone Who Should Haunt Naperville

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Last year we wrote about Edward Sanitarium, the precursor to our current Edward Hospital complex. What we didn’t tell you is that Dr. Theodore Sachs, the tuberculosis expert who conceived and ran the Sanitarium, committed suicide on the grounds and was buried on the property.

Dr. Sachs was a Russian immigrant of Jewish descent who arrived in America in 1891. Already armed with a law degree earned in Oddessa, Ukraine, Sachs studied medicine at the University of Illinois, graduating in 1895. He specialized in diseases of the lungs, becoming extremely influential in the Chicago Tuberculosis Institute. With the financial backing of Eudora Hull Gaylord Spaulding, he opened the Edward Sanitarium for tubercular patients in 1907.

But in 1913, Sachs clashed with Chicago Mayor William Hale Thompson over political appointees
on the Chicago Sanitarium board. Thompson’s camp responded with accusations of financial mismanagement. Sachs resigned from the Chicago board in March, but became overwhelmingly despondent.

On April 1, he told the nurse on duty he would rest in his library where they found him the following morning, dead of a morphine overdose. He left two suicide notes protesting his innocence, one to his wife and one to the city of Chicago.

An enormous crowd attended Dr. Sachs’ funeral on that cold day and he was buried on Sanitarium property under a large bronze and stone monument. The grave was moved more than once due to Edward’s expansion, most recently in 1989.

Poor Dr. Sachs! If anyone has a reason to haunt Naperville, the good doctor does!


A Book Review Perfect for October

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Graveyards of ChicagoThe People, History, Art, and Lore of Cook County Cemeteries
By Matt Hucke and Ursula Bielski
Lake Claremont Press

www.lakeclaremontpress.com

In 1982, I packed a wicker basket with tasty treats (including canned heat to melt butter for the lobster!) and took my new husband on a picnic. In Graceland Cemetery.

Just recently, I read the book Graveyards of Chicago; The People, History, Art, and Lore of Cook County Cemeteries and relived some of my favorite local haunts, if you’ll excuse the expression. I was also reminded that a few bad apples are ruining the cemetery experience for the rest of us.

Graceland, on the north side of Chicago, is lovely, peaceful and not at all a strange place to picnic. Families in many cultures have a tradition of gathering in cemeteries, packing respect for their ancestors along with the sandwiches. Unfortunately, while people in Chicago today may be fascinated by cemeteries, too many pages in this book recount the damage done by vandals and thieves in these historic parks.

A book like this is a mixed blessing:  I’m sorry to make it easy for those bad apples to find cool places to vandalize, but I’m so thankful to have these graveyards documented for posterity. 

Graveyards of Chicago is written by Matt Hucke and Ursula Bielski, both of whom are involved in the paranormal community. Judging from the amount of research that went into the book, you can see that these two are concerned with preserving the cemeteries rather than exploiting them. The research is so detailed, however, that you probably won’t sit down and read this from cover to cover. Reading Graveyards is more like an afternoon of sightseeing:  After a few parks, it’s time to take a break, but you’ll enjoy visiting a few more on a future afternoon.

In fact, on these lovely fall days you might want to actually visit these cemeteries with Graveyards of Chicago as your guidebook. Just remember to be respectful of the property and clean up after your picnic.

October Chicago Portage Walk

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The “Friends of the Chicago Portage” would like to announce their next public walking tour of the Chicago Portage National Historic Site, Saturday October 4th, 2014 at 10:00 A.M. Please join veteran tour guide Jeff Carter who will explore the “Birth Story of Chicago” from the geological beginnings of the Portage to how it is still functioning in Chicago today. One of only two national historic sites in Illinois, the Chicago Portage site is the only place where you can stand on the same ground walked by all the early explorers, early settlers, and creators of Chicago. The Tour is approximately ½ mile in length on a gravel path through the woods and will take about 2 hours. Wear long pants and walking shoes or boots. The Tour will run rain or shine.

The tours will continue on the 1st Saturday of the month through November 1st, 2014.

The late Tribune columnist John Husar, after touring the site, called it “Our sacred ground”. It is certainly Chicago’s “Plymouth Rock”.

This is a must-see event for history lovers, historians, educators, tour guides, and anyone who communicates the stories of Chicago to others.

All tours are free and open to the public.

Location: The Chicago Portage National Historic site is at 4800 S. Harlem which is on the west side of Harlem Avenue (7200 W) just 2 blocks north of the Stevenson Expressway (I-55).Meet at the monumental statue of Marquette and Joliet and their Native American guide at 10:00 am.

Sponsor: Friends of the Chicago Portage
Contact: Gary Mechanic at 773-590-0710 or visit www.chicagoportage.org.

The Other Naperville

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Our town may be the first one named “Naperville,” but it wasn’t the only one.

While it is now known as Naper, a town in Nebraska was originally called “Naperville” as well. They dropped the “ville” to avoid confusion with the Illinois community.

The name is not just a mere coincidence. Naper, Nebraska was founded by Ralph Robert Naper, a grandson of our founder Joseph Naper.

When Joseph traveled from Ohio, he and his wife Almeda already were parents of three children:  Robert, age 6; Elizabeth, age 3 and Maria, age 1.

Robert, like his father, was elected President of our town and was also a village trustee. He operated his father’s mill, opened a dry goods store, and served as postmaster as well.

Robert married Amelia Morse in 1852 and they had two sons, Joseph and Ralph Robert, who was born in 1863.

As an adult, Ralph Robert moved west, opening his own mercantile establishment in Nebraska. He married Lydia Cornelia Wright, known as Lily. The Napers had four children:  Harold, Donald, Maria and Howard.

Along with another early Nebraska settler, George Hoteling, Ralph Robert donated the land on which the town of Naper was built.

Naper, NE is located just over a mile from the South Dakota border. It may be a tenth of the size of Naperville, but they are just as proud of their history as we are.


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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