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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Author Tips and Tales

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A Book Review Perfect for October

Graveyards of ChicagoThe People, History, Art, and Lore of Cook County Cemeteries
By Matt Hucke and Ursula Bielski
Lake Claremont Press

www.lakeclaremontpress.com

In 1982, I packed a wicker basket with tasty treats (including canned heat to melt butter for the lobster!) and took my new husband on a picnic. In Graceland Cemetery.

Just recently, I read the book Graveyards of Chicago; The People, History, Art, and Lore of Cook County Cemeteries and relived some of my favorite local haunts, if you’ll excuse the expression. I was also reminded that a few bad apples are ruining the cemetery experience for the rest of us.

Graceland, on the north side of Chicago, is lovely, peaceful and not at all a strange place to picnic. Families in many cultures have a tradition of gathering in cemeteries, packing respect for their ancestors along with the sandwiches. Unfortunately, while people in Chicago today may be fascinated by cemeteries, too many pages in this book recount the damage done by vandals and thieves in these historic parks.

A book like this is a mixed blessing:  I’m sorry to make it easy for those bad apples to find cool places to vandalize, but I’m so thankful to have these graveyards documented for posterity. 

Graveyards of Chicago is written by Matt Hucke and Ursula Bielski, both of whom are involved in the paranormal community. Judging from the amount of research that went into the book, you can see that these two are concerned with preserving the cemeteries rather than exploiting them. The research is so detailed, however, that you probably won’t sit down and read this from cover to cover. Reading Graveyards is more like an afternoon of sightseeing:  After a few parks, it’s time to take a break, but you’ll enjoy visiting a few more on a future afternoon.

In fact, on these lovely fall days you might want to actually visit these cemeteries with Graveyards of Chicago as your guidebook. Just remember to be respectful of the property and clean up after your picnic.
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

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