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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Kate Gingold Host
/ Categories: Brief History

50th Anniversary Only the Beginning of the Story



Anderson’s Bookshop recently celebrated its 50th Anniversary. But the shop’s Naperville roots actually go back much farther.

Dr. Hamilton Daniels operated a pharmacy in the building that now houses Ted’s Montana Grill. In 1875, William Wallace Wickel purchased the store from Dr. Daniels and started a family dynasty.


W.W. Wickel and his wife, Sarah, had a daughter named Susanna. Susanna graduated from North Central College and was later a member of the music faculty.

She met another North Central student who worked in her father’s drugstore, William Oswald, and married him in 1907. By 1915, W.W. sold the pharmacy to his son-in-law, who renamed it Oswald’s.

The Oswalds had a daughter of their own, Helen. Like her mother, Helen met a young man who worked in the pharmacy, Harold Kester. They were married in 1931. 
Harold in his turn bought the pharmacy from his father-in-law in 1953. While the store had always sold books, in 1964, Harold opened a separate shop, Paperback Paradise, above the drugstore. In 1971, Harold moved the bookstore into an old Woolworth’s building down the street. The store has been remodeled several times, but it’s still in the same location.

Helen and Harold raised two daughters, Jean and Anita. Jean carried on the family tradition by marrying pharmacist Robert Anderson who took over the business.

In 1991, Robert turned the family businesses over to the current generation: Bill, Becky, Tres and Peter. Bill runs Oswald’s Pharmacy, Becky and Tres run Anderson’s Bookshop and Pete runs Anderson’s Bookfair.

Fittingly, the Anderson family received the Lifetime Achievement Award from the Chamber in 2013 for their “long-time contributions to the Naperville community.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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