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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – The Stolps

Kate Gingold Host 0 426 Article rating: 3.0

Highlighted in this atlas are three farms owned by families named “Stolp.” The name may be familiar to people who have been to the Paramount Theatre or Hollywood Casino in Aurora, Illinois as both of them are located on Stolp Island. It turns out that DuPage and Kane counties have a wealth of Stolps in their histories. 

The Stolp ancestors were originally from Germany and immigrated to New York in the late 1700s, serving in both the Revolutionary War and the War of 1812, before sending roots westward. They had large families and often named their children for parents and grandparents, so it gets pretty tricky to sort them all out. Several times over the past decades Stolp family members have recorded histories, many of which are available online, but there is still some confusion.

Just trying to focus on the DuPage Stolps was a challenge! Of the three that are depicted in the atlas, it seems Henry P. and Chas. W. were brothers, the sons of Frederick. Frederick walked from New York to Naperville in 1833, which is just a couple of years after it was founded. He was 52 years old, a brickmaker by trade, and decided the area around Big Woods was suitable for his needs. So Frederick walked back to get his wife and nine children. 


Frederick, apparently a champion walker, lived until he was

Summing Up World War I in 500 Words or Less

While also remaining neutral...

Kate Gingold Host 0 489 Article rating: 4.0

This book I’m working on is a glossary – meaning you can look up a word you run across while reading an Agatha Christie mystery novel – so the “writing” part isn't more than a sentence or, at most, a paragraph. But in talking with editors, we have decided that an introductory chapter for each book would be a good idea. These essays, or whatever you call them, wouldn’t be long, but would provide space for a deeper dive into some topics.


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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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