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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville 1920 Flashback: Going to the Pictures

Kate Gingold Host 0 563 Article rating: 4.0
The Masons built their new lodge in 1916 and outfitted the second floor for their own use while renting out the first floor. On the street-side were a couple of shops, but an entrance corridor led to the back of the building and the Grand Theatre.  

 

The Grand opened in 1917 and boasted 350 seats. It paid the city of Naperville an annual license fee to operate, which according to council minutes, started at $15 per year and went up to $60 per year by 1928. 

While it’s unclear whether there was an organ or piano in the theatre, there probably wasn’t a sound system, at least for most of the Grand’s existence. “Talkies” were being made, but were not commercially available until 1923, and even then, they didn’t really catch on until 1927. Instead, folks would come into town to watch “one-reeler” comedies and cartoons or short silent feature films like “When the Clouds Roll By.” 

The Grand operated from 1917 until 1931 when it closed down, perhaps due to the aftermath of 1929’s crash. In 1935, however, the space was enlarged by incorporating the street-side shops and updated to seat 480 patrons. Outside, it was dressed up with a fancy sign and marquee and renamed the Naper Theatre.
 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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