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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks - Central Park

Kate Gingold Host 0 765 Article rating: No rating
When the Napers arrived in 1831, the land was part of Cook County. In 1839, Joseph Naper was instrumental in establishing the county of DuPage with the county seat located here in Naperville. Land was set aside and $5000 raised to build a courthouse with jail cells. Outbuildings were later built for additional offices.

Over the next couple of decades, however, Wheaton’s importance grew while Naperville’s waned. Moving the county seat became a highly contentious issue that was resolved - if not amicably, at least without bloodshed - in 1868.

The courthouse was dismantled and sold as salvage. The outbuildings were taken over by the Fire Department to house their engines. And the rest of the courthouse square was improved to become a well-regarded public park.

Walkways, benches and landscaping were added. Monuments were erected such as a Civil War cannon, both Naperville and DuPage County Centennial markers and both the Soldiers and Sailors and Veterans’ Valor monuments.

Dedication for a new sculpture, a young, laughing Abraham Lincoln, is planned for September as part of Illinois’ Bicentennial.

The Fire Department moved out in 1888 which allowed for even more amenities. In the 1970s, some land was turned into parking spaces and landscaping berms were created. A shady children’s playground on one end is one of the more popular features.

The first band stand was erected in 1889 and has been reimagined several times since. The current concert and rehearsal facility was dedicated in 2003. Free concerts are held every Thursday during the summer.

Bring your family (and a picnic!) to enjoy some old-fashioned fun in lovely Central Park any Thursday during the summer and party like it's 1899.

Your Presentation Day

Kate Gingold Host 1 644 Article rating: 4.0

For the best possible experience on the day of your presentation, you’ll want to be prepared well ahead of time. Write a list – you ARE a writer, after all – and give yourself enough time to check off the tasks. Then it’s showtime! 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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