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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art: Reflections on Scotts Mill

Kate Gingold Host 0 558 Article rating: No rating
The DuPage River of our downtown Riverwalk is technically the West Branch. The East Branch breaks away around 95th Street. Joseph Naper’s first endeavor in town was a sawmill that he later repurposed as a flour mill. But there was a second sawmill on the East Branch operated by Stephen Scott.

In 1825, Stephen moved his family from Maryland to Grosse Point (the Evanston area). On a hunting trip in the summer of 1830, he checked out the DuPage River and decided to relocate. They moved later that year, months ahead of Naper’s settlers.

By 1839, the Scotts were operating a sawmill on the East Branch to help the growing community build homes and shops. A flood washed away the mill in the late 1800s, but by that time the Scotts had already moved into town.

Stephen’s son Willard Sr. became a storekeeper and banker for the fledgling town and Willard Jr. continued the “pillar of the community” tradition. The impressive Italianate house on Washington Street that now houses attorneys was built in 1867 for Willard Sr.

The Scott family rests in the local cemetery — all but Stephen, the first Napervillian — and no one knows where he is buried. While in his 70s, Stephen was caught up in Gold Rush fever. He started for the west in 1849 and died around 1854, but there are no other details on record.

The Scott family’s rise to prosperity, mirroring that of the town, inspired the creation of “Reflections on Scott’s Mill.”

Chicago-based installation artist and sculptor Lucy Slivinski was chosen to create this representation of Scott’s Mill. Slivinski is known for using salvaged materials in her work and this piece features old gears, chains, hooks and other metal pieces reminiscent of a 19th century water-powered sawmill.

The sculpture welcomes visitors to the Knoch Knolls Nature Center, operated by the Park District. Indoors, there are exhibits for families to learn

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Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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