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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks - Kendall Park

Kate Gingold Host 0 508 Article rating: No rating
Naperville boasts an elementary school, a VFW, a street AND a park named for Oliver Julian “Judd” Kendall. As we just honored the 100th anniversary of Armistice Day, this is a perfect time to talk about Kendall Park’s namesake. 

Judd Kendall enlisted in June of 1917 and attended the Army Engineers School. In addition to his natural talents, having a father who who served as mayor of Naperville probably gave him a leg up and he soon became a First Lieutenant and intelligence officer. 

He was part of the First Division, which in May of 1918 was about to launch the first American battle of World War I in Cantigny, France. Checking up on some suspicious activity in no-man’s-land, Kendall was captured, along with maps of the planned invasion.  

Postponing the invasion was seriously considered because the German forces might now have the information needed to prepare, but the troops got the go-ahead three days later and had every advantage of surprise. Kendall had given nothing away. 



Months later, Kendall’s body was found buried behind enemy lines. He was missing t
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At the Christkindl Market At the Christkindl Market

At the Christkindl Market

Kate Gingold Host 0 729 Article rating: 3.0

When you're all bundled up with only your cold nose exposed, that's the perfect time to attend the Christkindl Market at Naper Settlement because the best part is the wonderful aroma! From cinnamon-roasted nuts to hot spiced wine to melty cheese on freshly-baked bread to -- oh, golly! Someone get me a napkin -- I'm drooling again!

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The Book Pricing Dilemma The Book Pricing Dilemma

The Book Pricing Dilemma

Kate Gingold Host 0 747 Article rating: 4.0

If your book is being published by a traditional publisher, they will decide the price of your book and give you a cut, so there’s no dilemma for you. Of course, once you are the publisher, pricing your book becomes your responsibility. And it’s not as simple as you might think.

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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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