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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Hotels in Holland’s Directory

Kate Gingold Host 0 343 Article rating: No rating

The 1886 Holland’s Directory lists three hotels in Naperville: American House, Pre-Emption House, and Washington House. All of them were on Main Street, just a stone’s throw from each other. 

Jacob Keller emigrated from Germany to Naperville in 1851 and, at first, worked for Stenger Brewery. He eventually became a saloonkeeper on Main Street around 1867, but he had grander plans.  In 1872, he built a hotel on the northeast corner of Washington Street and Jefferson Avenue which he called, naturally, Washington House. According to Holland’s, it was a “fine brick building,” but “this, not being to his mind, he sold, at a great sacrifice, in 1872." Keller moved his business back to the Main Street location in 1879, keeping the name, Washington House. The hotel was also designated as the township polling place.


American House was started by B. F. Russell in 1875 as an addition to the livery business he had been running since 1869. Russell’s livery offered ten horses and twelve different kinds of wagons for customers to rent and provided his hotel with a particular advantage in transportation. As a bonus for American House guests, Russell ferried travelers to and from the train station for free. He also ran a taxi-type service to “carry citizens to any part of the village for ten cents.”

The Pre-Emption House had the oldest history. It was originally built in 1834 by George Laird and had a
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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