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Wednesday, October 15, 2025
BlogsAuthor Tips

Tips for Authors

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

At a Grand Opening At a Grand Opening

At a Grand Opening

Kate Gingold Host 0 1287 Article rating: 3.0

I stopped by the Grand Opening of Cinnaholic in downtown Naperville. Coming in from the cold into the warm, cinnamon-scented shop certainly was delicious! (As were the cinnamon rolls, of course.)

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Yes, It Is Who You Know Yes, It Is Who You Know

Yes, It Is Who You Know

Kate Gingold Host 0 1035 Article rating: 3.1

Marketing for authors is all about getting in front of the folks who might want to buy your books. Sometimes that's getting in front of them digitally, but it can also mean getting in front of them quite literally. Like standing right where they are facing. Such as at an author event. One way to go about having an author event is to know the right people.

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Archive

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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