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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art: Naperville’s Own

Kate Gingold Host 0 407 Article rating: No rating
The Century Walk initiative started in 1996 with three works of art: “River Reveries,” “The Printed Word” and “Naperville’s Own.”

“River Reveries” is a grouping of two mosaic-adorned benches across from the Riverwalk near Egg Harbor Restaurant. “The Printed Word” was originally painted on the a wall of The Sun newspaper building until it was torn down and then repainted on a wall at Ellman’s Music until it also came down to make room for Q-BBQ. The third piece, “Naperville’s Own,” is on the wall of what is currently US Bank at the corner of Washington and Jefferson.

Back in 1996, the building was a Firstar Bank and artist S. Michael Re said he was subject to some suspicious stares as he drilled into the bank’s wall to mount the sculpture.

That corner of Washington and Jefferson has long hosted a bank, although the name and even the architecture has changed over the years. Willard Scott, and later Willard Scott, Jr. started a bank in their Washington Street store in 1854. By 1907, the First National Bank was operating on that location.

Re’s sculpture celebrates one of our community’s treasures:  the Naperville Municipal Band. Originally known as the Naperville Brass Band and later as the Naperville Light Guard Band, this organization also dates from the time of Willard Scott as it was started in 1859.

The relief sculpture is meant to show band members marching through history, from the “old” bandstand on the left side to the “new” band shell. There have been several performance centers over the years. The first bandstand was built in the 1880s. You can see a replica of it at the Naperm Settlement today. It was replaced by another wooden structure in the 1920s which was in turn replaced in the 1960s by a bigger band shell. That is the one depicted on the right side of the sculpture, the one still in use in 1996.

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Swag Decisions

Kate Gingold Host 0 1165 Article rating: 4.0

At a recent meeting of the author marketing group I attend, we talked about author swag. I was expecting that we would talk about the art and technology that goes into creating and obtaining said swag, but it became a philosophical discussion on whether swag is necessary for authors at all. What's your opinion?

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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