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Wednesday, April 14, 2021

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

How High Tech Is Elevating my Agatha Christie Manuscript
Kate Gingold Host
/ Categories: Author Tips

How High Tech Is Elevating my Agatha Christie Manuscript

100 years ago, Agatha Christie published her first book. Most people didn’t have phones in their houses, let alone in their pockets, and that’s just one of the many differences between that era and ours. 

Because I kept running into unfamiliar references in Christie’s books, I started poking around and found other readers were also wondering what details had been lost to time. That’s what started me on this massive endeavor. 

I’ve made good use of technology for researching and documenting my glossary project and I’m not even particularly technical. But since my day job is with Sprocket Websites, I do know lots of technical people. For instance, my husband, Don. 

When I first started talking to him about the Christie glossary, my only expectation was a nice paperback book folks could set on the table next to them while they read their favorite Christie mystery. Don, of course, thought immediately of an online database. 

He had created a glossary app some years before for respiratory therapists called Respirapedia, but that was during the stone age, as measured in technology years. So much has changed, with improvements being made all the time, and Don was eager to find the best way to store and share all this Christie information. 

Don called on several colleagues in his DNN network who have built incredibly powerful applications on top of the DNN platform. These are apps used by governments and big corporations, so they have capabilities far beyond what my simple glossary requires. Which made me a bit self-conscious! Everyone was very nice, however, and seriously considered how to best wrangle this manuscript into a good-looking, easy-to-navigate app. 

Working with these folks and learning about their technology was a big thrill for Don, although most of what I overheard made my eyes glaze over. Very occasionally, I understood enough to interject a possible problem or get excited about a cool process. All of this exploration and comparison was bundled into a presentation that Don gave at the DNN Summit 2021 conference in February called “The Case of the Reluctant Coder.”

And the effort did result in choosing a particular tool, I’m happy to say. Since I had been recording all my work in Microsoft’s One Note, there were some gyrations to move the data, but it has been moved. I’m still editing, so the manuscript hasn’t gone to a professional editor yet, but I’m getting super close! Next, Don will pretty up the website so it will look as cool as it works. The finish line is in sight!

Photo by Anete Lusina from Pexels
Photo by Daderot from Wikipedia Commons via CC0 1.0

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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