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Tips for Author Marketing

15

Feb

2019

Finishing Your Presentation Strong

I just watched someone else’s presentation and I have to rant a bit. One of my pet peeves happened again and it might happen to you one day. So authors, please read on to prepare yourself, but what I’m really hoping is that your presentation hosts see this, too. 

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15

Jan

2019

Shipping Books

If you publish ebooks, then obviously you don’t need to think about shipping. The same goes for authors who publish their books with Amazons’ KDP. (Kindle Direct Publishing, which is now merged with CreateSpace) An additional bonus for KDP-purchased books is that many readers are Prime members which means they don’t have to pay extra for shipping when they choose to buy your book.

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15

Dec

2018

Considering Word- and Page-Count of Your Book

In the not-so-long-ago days of publishing, I used to provide a worksheet to authors we coached for calculating the approximate number of pages their book would be. Today, word- and page-count are still important numbers to know.

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15

Nov

2018

The Book Pricing Dilemma

If your book is being published by a traditional publisher, they will decide the price of your book and give you a cut, so there’s no dilemma for you. Of course, once you are the publisher, pricing your book becomes your responsibility. And it’s not as simple as you might think.

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15

Oct

2018

Why the Finished Look of Your Self-Published Book Matters

While you are working on your manuscript, you may think it doesn’t much matter what the finished book will look like – but you are probably visualizing it anyway. And that’s important because the size and shape of your book can really complicate things, even to the point of making you re-write your manuscript. Think through what you absolutely must have for your new book and what you are willing to compromise.  

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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.