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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Wrapping Up 2022 with a Little Finger Wagging and Hope for the New Year
Kate Gingold Host
/ Categories: Author Tips

Wrapping Up 2022 with a Little Finger Wagging and Hope for the New Year

I write a Christmas newsletter every year for sending to people we don’t see often. (Yes, I know some folks hate those. I do try to keep bragging to a minimum and stick to newsworthy facts.) One fact that was hard to write was admitting to not yet getting this book published. Especially as I wrote last year that it would be finished in 2022 “for sure!”

As we all know, life just gets in the way of our plans. We also know stories of authors writing in the hour before their young children wake up and in coffee shops while on public aid, so it just sounds lazy to say “I got too busy.” 

All other busyness aside, I’m still cranking on this book, but it’s slow-going. I’m a little paranoid (some say I’m more than a little paranoid!) about copyright violations. Earlier in the research process, I started collecting images to illustrate some of these glossary terms. I thought I did my due diligence to only include public domain images, but over time I began to doubt how accurate that designation was. 

I did a bunch of research and talked to intellectual property lawyers and the upshot is that it’s kind of a crap shoot when you’re trying to figure out who owns what. Determining public domain starts with knowing who the original owner was – the creator or the creator’s employer. Also, there are differences from country to country regarding when intellectual property rights expire. For some images, the original owner's copyright has lapsed, but a third party actually possesses the image and therefore the right to use it. If anyone else grabs that image online to put on a t-shirt, for instance, they are still in violation of copyright. 

Some people post their own photographs under the Creative Commons copyright, but there are different levels of licenses, including one that excludes commercial use. That means I can look at an image for research purposes, but I can’t share it with my readers because the book will be for sale.

If I really wanted an image and I was sure who owned it, I could ask to buy the rights to it, but this is also a long process and an expensive one. I worked with an author who went that route and after seeing her experience, I try to avoid those images. 

Paranoid about getting sued for copyright infringement, I’ve been diligently tracking the ownership of every single image as far as possible, documenting the copyright as accurately as I can, and figuring out the best way to post that documentation both in the paper version of the book and in the digital version. It’s taking a long time. 

But enough finger-wagging and excuses for not being published yet. Here’s a bit of news that I’m looking forward to right away in the new year:  I’m getting a new computer!

As you can see from the photo, I have worn off about half of the letters. When I’m writing, I don’t even notice it, but if I’m looking at the keyboard, I can’t remember which one is the “C” and which one is the “V.” 

Obviously, there will be internal upgrades which will be more important than being able to read the keys. I’m a little nervous because it takes me a while to get comfortable with new stuff. You should have seen me when I switched from PC to Mac!

My day job is always particularly busy at the end of the year and I’m up to my ears in holiday celebrations, out-of-town relatives, and travel preparations, so I haven’t spent as much time on the book lately as I should. But there’s a whole new year facing me and I can’t wait to get back to work. There’s a whole new year facing you, too! I look forward to seeing what we both will do with it!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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