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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Who Gets to Talk and Who Should Be Listening?
Kate Gingold Host
/ Categories: Author Tips

Who Gets to Talk and Who Should Be Listening?

Many years ago I wrote a rather tame letter to the editor that was published in a small town newspaper. There were two rather nasty rebuttals and that was the last time I did that. Since I tie myself in knots over plenty of other things, I don’t need to go looking for new ways to worry, so I very rarely post my opinions online. 

The current situation this June makes it trickier than ever to know what to say. Or even if something should be said at all. But what if silence means something, too? Obviously all humans should have equal access to the tools and opportunities of our society to make the most of their lives. It’s also obvious that this has not happened yet. So obviously that needs to change. What’s much less obvious is how this is going to happen.

Writers naturally want to hit the keyboard to inspire, explain, and promote discussion. They want to craft words that are share-worthy. Words that are meme-worthy. Words that will change the world. 

Yes, the world needs changing. But right now, maybe people like me should be listening more than talking. But if asked to speak up, then we should not stay quiet either. 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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