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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Forced to Stay-At-Home? So Are My Research Contacts
Kate Gingold Host
/ Categories: Author Tips

Forced to Stay-At-Home? So Are My Research Contacts

When coronavirus cancelled all my extra-curricular activities, I figured I would have way more time to work on my current book. Then I discovered, as many other writers have also confessed, that somehow the writing wasn’t getting done. Call it stress, call it mourning, call it whatever you want – but it’s been tricky to get as motivated as I would like to be. 

But once I do get started, I’m finding two silver linings in this cloud: 1) Being submersed in my project pushes all the negative thoughts in a corner and 2) The experts I need to talk to about this project are also welcoming distraction. 

The book I’m currently working on is non-fiction and requires a feces-load of research. I do as much as I can through books and online, but occasionally I have a very specific question that just isn’t addressed in any of the resource materials I find. That’s when I look up who wrote the book or article and research who might be an expert on the topic. 

Once I have a name and an email address, which sometimes is a research project all on its own, I write a very polite and friendly message briefly outlining my project, explaining why I think they can help me and asking my specific question. Not everyone answers back, but I would say more than ninety percent do! 

They tell me that, being at home, they don’t have access to all of their notes, but will help as they can. They are intrigued by the oddball questions and are excited to share their expertise. They ask if I am staying well. 

I’ve “talked” with university professors, museum curators, book authors, and organization presidents from across the country and across the ocean. They have been generous with their knowledge and kind about my ignorance. I have been having a ball!

When this book is finished, the “Acknowledgments” chapter is going to be very long indeed. I might have to include COVID-19 in the acknowledgments because I think this lock-down has given me access to people who normally wouldn’t have time for silly questions. Since I can’t avoid the coronavirus cloud anyhow, I’m happy to have found the silver lining!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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