Search
× Search

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

Learn More about
Ruth By Lake and Prairie

Author Tips and Tales

Being a Writer in the Time of Coronavirus
Kate Gingold Host
/ Categories: Author Tips

Being a Writer in the Time of Coronavirus

As a writer during the spring of 2020, the Dicken’s quote about “the best of times/the worst of times” comes to mind. 

Pros of writing during a pandemic: 

  • I still have electricity and wifi, so I am typing away like always.
  • I worked from home even before the quarantine, so there’s no change there.
  • Since so many events have been cancelled, I have more time than usual to write.
  • I also have more time to read. 

Cons of writing during a pandemic:

  • People want to connect via computer or phone which includes seeing too much of myself on video and an inordinate amount of shouting.
  • People who suddenly have lots of time on their hands think I do, too. 
  • My day job is more stressful, which is cramping my creativity.
  • Worry about family members not under my roof is also distracting. 

Listening to fellow writers, (mainly by lurking on Facebook) I don’t think I’m alone in being less productive than I thought – or wish – I could be. Instead of proper writing, I’m doing a lot of organizing, cleaning and prepping, all of which are also important to the manuscript I’m currently working on, but don’t require as much creative thought. My hope is that laying this groundwork will 1) be a good foundation for actual writing and 2) be a calming activity so I can do some actual writing. 

Here’s a big bonus for writing during this time of COVID-19: When I need a research question answered, folks are eager to help. I’m working on a non-fiction project and frequently I find that Google isn’t giving me the information I need. So I contact museums, experts and hobbyists. Many are working from home so they can’t access all the information normally available to them, but they are so happy to talk with me. They share what they know and introduce me to other people who might be able to help. I think they are grateful to think about anything that’s non-virus-related. I know I am. 

This is a pretty unique situation for all of us and we’re learning a lot. One thing we’ve learned is that you can teach old dogs new technology, so embrace that both for yourself and for your readers. Tech tools for writing, marketing, publishing and so on may have scared you off before, but necessity has made all of us better at using them. 

Another thing we’ve learned is that people are social creatures, even as we are forced to practice “social distancing.” This could be a great time to make connections with reviewers, librarians, bloggers, news outlets and others who could help us get our books into the hands of readers. Blatant sales pitches are probably inappropriate right now, but building relationships is always a great idea. 

Eventually this time will end. It would be nice to end it with a win of some kind that we can put in the “best of times” column. I’m working toward that and I hope you are, too!

Previous Article Book Tours for Indie Authors
Next Article Forced to Stay-At-Home? So Are My Research Contacts
Print
897 Rate this article:
4.0
Please login or register to post comments.

Search in the Blogs

Archive

Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

Your Contact Information

Your Feedback

Terms Of UsePrivacy StatementCopyright 2024 by Gnu Ventures Company
Back To Top