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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Use Google Analytics to Find Your Audience
Kate Gingold Host
/ Categories: Author Tips

Use Google Analytics to Find Your Audience

Authors may know the audience for their book well, but that doesn't neccesarily mean they also know the audience for their online marketing. Fortunately, Google Analytics, a free tool anyone can use, has a report that makes it easy for writers to find out where their audience is hanging out so they can plan on getting in front of the right people. 

In fact, there is more than one report, but instead of getting bogged down by too many details, try just this one:  

Log into your Google Analytics account and scroll down the left-hand column under where it says “Search reports and help.” (There is a tab called “Audience” that tells more about the kind of people who come to your web page, but we want to know where these folks are coming from.)

Instead, click on the next choice, “Acquisition” and scroll in that new menu to “All Traffic.” The other reports in this section are also interesting, but for a really simple at-a-glance report, click on “Channels.”

The channels report shows where your website traffic is coming from. The largest number will be labeled “Organic Search” or “Direct” which include a number of ways people find you in search engines. But check out what the other channels are. If you use any social media, you should see that listed as a source as well as email or other referrals. 

Clicking on any of the listed channels will show you even more detail. For instance, “Social” may include Facebook, Twitter, Pinterest or other platforms and you’ll be able to see which platform sends the greatest number of visitors to your website. Those will be platforms on which you’ll want to focus. 

You may also have a channel called “Referral.” By clicking on that one you’ll see who is linking to you. It might be a newspaper, a reviewer or a blogger. Once you know who is talking about you already, you can look for similar resources for building new relationships. 

You may be surprised to find connections you never knew you had, ones that could be really useful with just a little encouragement. But you’ll never find them if you don’t look at your Analytics once in a while, so stop putting it off!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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