× Search

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

Learn More about
Ruth By Lake and Prairie

Author Tips and Tales

Simple Google Analytics: Looking at the Pages Report
Kate Gingold Host
/ Categories: Author Tips

Simple Google Analytics: Looking at the Pages Report

Google Analytics sounds complicated -- and it is -- but since it will help you reach your reading audience, every author should have and use Analytics. But let's simplify by looking at just a couple of reports and ignoring the rest. 

One of the more useful reports tells you what people are looking it when they are on your website. When you know which pages they are spending time on, you can give them more of what they want and less of what they don't want. Then they'll stay on your site longer, come back more often and tell their friends so you can sell more books. You'll also figure out where to stop wasting your time so you can focus on efforts that will give you a better return on your investment. 

Here's how to find this report:  

  • Sign in to your Google Analytics account
  • Look at the left-hand column under "Reports"
  • Click on "Behavior" which will open a new drop-down menu
  • In that new menu, click on "Site Content" which will open yet another drop-down menu
  • In this new menu, click on "All Pages"

The graph on the right will show you all the pages on your website that people have looked at from the most-viewed to the least-viewed. In Analytics, your URL is assumed, so instead of listing your pages like this:

the pages are just identified like this:  


Usually the Home page is the most-viewed page because that's what you put on your business card, etc., so you'll probably see just the slash at the top of the list. (That's Google's shorthand for the Home page of

You'll also be able to see how many times a page was viewed and an average of how long folks spent on the page. Obviously, if you're blogging or have a lot of content for folks to see, you want them to spend a good amount of time seeing it.

If you really want to get into it, this is what the other columns mean:

  • The difference between Pageviews and Unique Pageviews:  Sometimes folks click on the same page more than once while they're perusing your website. It's nice that they do, but it's not the same as having a bunch of different people clicking. 
  • When folks go to your site and don't spend time clicking on different things, Google says they have "bounced." If all they want is to check the date of your book release, that doesn't necessarily make Bounce Rate something to worry about.
  • Entrance numbers can be interesting because that means folks started there first instead of on the Home page. That can be a blog post you shared on Facebook or a "Buy Now" link someone else shared for you. 
  • The Exit numbers tell you the last pages folks looked at before leaving your website entirely, which can be telling. If you sell online and the page folks leave from is the Buy Now page rather than the Thank You for Your Order page, that can indicate a problem with the purchasing routine that you need to fix.
  • When your marketing machine is really cranking, you could figure out what each page contributes to your bottom line and assign a Page Value to be tracked. Or ignore it entirelyl

Getting feedback can be inspirational, especially for writers who spend so much time alone with their computer. If you consider Google Analytics in that light, it's pretty interesting to peruse the reports and try to beat last month's numbers. Give it a try!

Previous Article Use Google Analytics to Find Your Audience
Next Article The Pros and Cons of Author Fairs
815 Rate this article:
Please login or register to post comments.

Search in the Blogs


Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

Your Contact Information

Your Feedback

Terms Of UsePrivacy StatementCopyright 2024 by Gnu Ventures Company
Back To Top