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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

What Naperville Folks Watched on TV 50 Years Ago
Kate Gingold Host
/ Categories: Brief History

What Naperville Folks Watched on TV 50 Years Ago

I've been writing about the remarkable number of events that happened in the Naperville area in 1966, including the inception of the Park District, Summer Place Theatre and the new municipal band shell. With the start of the fall television season, I got to wondering what shows folks watched on their console television sets 50 years ago. 
 
The 50th anniversary of the original “Star Trek” series, which first aired on September 8, 1966, has been getting a lot of media attention, but there were plenty of other shows that debuted during that same season. Many of them you may remember watching, but there are a few that have completely fallen out our collective memory.
 
“The Monkees” and “The Girl from U.N.C.L.E.” were both new that year. The spin-off “Girl” only lasted one season. While they certainly stayed popular, “The Monkees” TV show was only on the air until 1968. Two other shows that debuted in 1966 were “That Girl” and “Family Affair,” both of which stayed on the schedule until 1971. 
 
This was the era of goofy comedies. The creators of “Gilligan’s Island” reused props, sets and music for a new show in 1966 that was called “It’s About Time.” It starred Imogene Coca as a cavewoman named Shag who welcomed a couple of astronauts who accidentally went back in time. A second time-travel show, “The Time Tunnel,” also started that fall, although it wasn't a comedy. Neither one made it past the first season. 
 
“Mission: Impossible” was also a new 1966 show, long before it was rebooted as a movie. It wound up self-destructing messages until 1973.
 
Other TV shows you may remember from that season were:
 
  • The Smothers Brothers Comedy Hour
  • The Rat Patrol
  • The Green Hornet
  • The Phyllis Diller Show

 

In addition to goofy comedies, time travel and space fantasy, westerns were still popular. “Pistols ’n’ Petticoats” is a show most people won’t remember. “Rango,” about an inept sheriff, starred Tim Conway. It sounds like it should have been fun, but it was once ranked among the 50 Worst Shows of All Time by TV Guide

 

 
1966 was the first season to show nearly all the prime time programs in "living" color. Earlier in the year, “Dark Shadows” began, but since “Shadows” was a daytime soap opera, it was filmed in black and white for another year. 
 
Since there was no way to record TV shows, folks would have to miss their favorite to go out at night and many of us never saw these shows the first time around. Instead, we became familiar with them through endless reruns. It's kind of fun to think of what Naperville folks were watching during this extraordinary time in our history.

 

 

 

 

 

 

 

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Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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