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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Naperville Parks -- Named for Community Women

As March is Women’s History Month, let’s look at the women for whom these three Naperville parks are named.

A neighborhood park near North Central College is named for Sally Benton. Benton and husband Lou were very involved in community pursuits such as the Heritage Society. In the early years, the Bentons chaired an annual Antiques  Show that raised funds for what would become the Naper Settlement.

Benton’s sudden passing while helping to develop this park prompted the dedication in her name.

Dorthea Weigand swears in Commissioner Ward Shiffler
Dorothea Weigand was another local who devoted herself to community service.  She served as secretary to the Mayor, to the City Clerk, to the Plan Commission and to the Police and Fire board. She was herself named Naperville City Clerk from 1959-1963 and was the only woman on the first Board of Park Commissioners when the Park District was formed in 1966.

A lovely swath of park on south Washington Street along the DuPage River is named for Weigand.

May Watts Park adjoins May Watts School and both are named for the woman who started the “rails to trails” movement that includes our local Prairie Path.

Watts was an educator, scientist and author who collaborated with famed landscape architect Jens Jensen, spent years working at the Morton Arboretum and published botany books with husband Raymond.

It was after her retirement from the Arboretum that she inspired the movement to retain old, unused railroad tracks as green spaces for hiking and biking.

Watts was 70 years old in 1963 when she wrote a letter to the editor at the Chicago Tribune laying out her plan for the Chicago, Aurora and Elgin railroad right of way, launching a movement that continues to spread across the nation and the world.
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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