Using Tech for Book Marketing

Kate Gingold from Sprocket Websites Kate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois.

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Author Tips and Tales

Kate Gingold Host / Wednesday, June 18, 2014

/ Categories: Brief History

Naperville Marketing History

When perusing the Holland Business Directory of 1886, the first of its kind in Naperville, you are immediately impressed with how genteel the advertisements are.

Certainly humans have been advertising since probably forever. Caterwauling peddlers are part of our history and are still present today in certain bazaars and marketplaces.

Of course now the caterwauling doesn’t stay in the marketplace. Advertisements show up in our mailboxes, on our televisions, along our highways and on the phone in our pockets.

Modern marketing isn’t actually all that old. Mass manufacturing in the late 1800’s and relative prosperity in the early 1900’s was the impetus for the swell in merchant advertising.

Today’s business owner might want to keep in mind comments about marketing made in 1926 by President Calvin Coolidge:

“Advertising ministers to the spiritual side of trade. It is a great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of regeneration and redemption of mankind.”

Now that’s a refreshing spin on marketing we should all get behind!

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