Using Tech for Book Marketing

Kate Gingold from Sprocket Websites Kate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois.

Learn More about
Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host / Wednesday, December 18, 2019

/ Categories: Brief History

Naperville Art: The Grinch

Since it’s December, it seems appropriate to wrap up the past year of learning about the artwork sponsored by Century Walk with a holiday-appropriate piece: “The Grinch.”

This faithful three-dimensional adaptation of the beloved Dr. Seuss character was installed in 2012 outside of the Naper Boulevard library. It was the third Dr. Seuss statue that Century Walk placed in front of a library. “The Cat in the Hat” was installed at Nichols Library in 2007 and “Green Eggs and Ham” was installed at the 95th Street Library in 2008. Now each of Naperville’s libraries has a Dr. Seuss statue to greet the city’s youngest readers.

All three of the statues were created by artist Leo Rijn. Audrey Geisel, the widow of Theodor Geisel (who wrote as Dr. Seuss), started The Art of Dr. Seuss Collection six years after her husband’s death and Rijn was chosen to create bronze renditions of these favorite books.

Theodor Geisel actually created quite a lot of art in addition to the book illustrations, most of which was never displayed during his lifetime. Not only did Geisel illustrate his books and paint, but he also created the Unorthodox Collection of Taxidermy. He “stuffed” and “mounted” totally invented creatures similar to those in his books, often using actual horns, beaks and other parts from deceased zoo animals. Audrey fulfilled his wish to share his “secret art” with the public by launching the Dr. Seuss project in 1997. The collection includes limited edition reproductions of his original art as well as interpretations of his work by other artists, such as these sculptures by Rijn.

A number of bronze statues were created by Rijn for the the first Tribute Collection. In addition to the three installed by the Century Walk in Naperville, other characters he sculpted include Horton, the Lorax and the Turtle Tower.

Rijn was also commissioned by Universal Studios to develop scale models of Dr. Seuss characters to be used at their theme park in Orlando. Seuss Landing, for the youngest park visitors, features several of Rijn’s Dr. Seuss sculptures and the buildings and decor were all influenced by his art direction.

When not sculpting Dr. Seuss characters, Rijn works on Hollywood film projects. His art has appeared in films from “Masters of the Universe” to “Star Trek” to “Thor” and he has worked with likes of Tim Burton, Steven Spielberg and Ang Lee.

All of the Dr. Seuss statues are familiar landmarks at Naperville’s libraries. In past years, The Cat in the Hat at Nichols Library has been “yarn bombed” during the winter, making it look like he is wearing a brightly-colored sweater against the chill and and people often take selfies in front of the statues. In fact, getting a photo of yourself with The Grinch could make a nice Christmas card!

628 Rate this article:

No rating

Please login or register to post comments.

Search in the Blogs

Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure: Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

Your Contact Information

Email:

Name:

Your Feedback

Message Body:

Characters Remaining: 1000

Send Feedback