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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

1966 and Naperville’s Municipal Band

So much happened in Naperville fifty years ago! One of those happenings was the dedication of a brand new band shell for the Municipal Band.
 
The band itself is far from new as it was established in 1859 as the Naperville Brass Band. After the end of the Civil War, the group became known as the Naperville Light Guard Band and was chartered under the current name in 1928. 
 
The band first played downtown, preferably under a street light so they could read their music, then in a series of wooden band stands. A replica of the 1885 band stand is at the Naper Settlement. The original was torn down in the 1920’s to build a wooden band shell.
 
By 1963, the wooden band shell had to go. Band members started demolishing it during their final concert while playing “Anvil Chorus.”
 
1966 saw the band’s first season in the new cement band shell. Unfortunately, Elmer Koerner, who had led the band since it’s 1928 charter, suffered a fatal heart attack in November of ’65. A very young band teacher who had been one of Koerner’s students took over as leader:  Ron Keller. 
 
The new band shell was dedicated in June of 1966 as the Elmer Koerner Band Shell. In the year 2000, that structure was condemned and the current facility with mural-painted door was built in its place. 
 

 

 

Keller still leads the band and tenor sax player Robert Morris, who joined the band in 1966, is still playing in it. Be sure to catch a performance this summer!

 

 

 

 

 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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