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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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/ Categories: Brief History

Old Naperville Gossip about Colorado Beer Baron

If you were a Chicagoan of drinking age in 1980,  you remember how chic it was to drink Coors before it was legally distributed east of the Mississippi.

If you are a Naperville history buff, you’ve heard that Adolph Coors worked in one of our own breweries before he went to Colorado.

But perhaps you haven’t heard the whole story — and maybe none of us ever will.

The Coors brewery in Golden, Colorado takes visitors on a tour that includes an historical museum. You won’t find Naperville named in any of the placards, but if you talk to the tour guides, some of them have heard of our town. And some tell an “off the record” tale. 

Adolph Kohrs, as he was christened, immigrated from Prussia in 1868. Some stories say he was a stowaway, disembarking in Maryland.

Both of his parents died a few years earlier, but he did have siblings. Brother William eventually followed him to Colorado and joined the business.

Americanizing his name to “Coors,” Adolph made his way to Chicago and on to Naperville, which had seen a wave of German settlers in the 1840’s. 

Adolph spent three years at Stenger Brewery as a highly paid brewmaster before quitting. The local story is that while Stenger hoped to add Adolph to the family business, Adolph wasn’t interested in marrying a Stenger daughter. 

In Golden, it’s whispered that Adolph liked the Stenger girls just fine, but he wasn’t marriage-minded. Getting out of town was a decision to preserve his health and pretty face!
Adolph Coors 
Adolph became very successful, but Prohibition nearly wiped him out. The company eked out a living making malted milk and other non-alcoholic items.

Before Prohibition was repealed and even before the stock market crashed, eighty-two year old Adolph went out a sixth-story hotel window in Virginia Beach. Contemporary accounts wouldn’t or couldn’t say whether he fell, jumped or was thrown.

Passing years have shrouded the facts. Now the story of Adolph Coors is a tale to tell the next time you share a beer with friends.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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