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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Notable Naperville Women - Clarissa Hobson

Clarissa Stewart Hobson was Naperville’s first female European settler. Joseph Naper’s wife, Almeda, long held that title, but as city borders extended to include the Hobson land, Clarissa now claims it. 

A Georgia girl, Clarissa and husband Bailey spent their early married life in Indiana not far from Louisville, Kentucky. She was already a 26 year old mother of five children when they decided that greener — and less rocky — pastures were to be had in Illinois. 

Leaving Clarissa behind with the farm work and the children, Bailey checked out some land in Illinois before returning to pack everything up for the move. They left on September 1, 1830 and were three weeks on the road, camping with their household goods, their kids and their cattle. 

After another three weeks bunking with a friendly family, Bailey had a cabin roughed out in Kendall County. The Hobsons were settled in their new home toward the end of November, but by December, Bailey was already thinking about moving closer to civilization. 

Leaving Clarissa in charge once again, he scoped out the DuPage River and chose a spot for their next cabin. 

1830 was the legendary Winter of Deep Snow which made traveling and cabin-building treacherous. Also, the brand-new farm had no harvest in storage. More than once over the winter, Bailey slogged out to buy provisions and was snowed in by fierce blizzards. Not knowing for weeks if he was alive or dead, Clarissa managed the hungry children, melted snow for drinking water, tore apart a shed for firewood and shoved aside a cow which died of cold on the doorstep.

They settled on the DuPage River in March of 1831, eventually building a saw mill and then a grist mill. They also opened their home as a tavern for the farmers waiting for their grain to be ground. You can still see their mill stones at Pioneer Park on south Washington Street.

Clarissa went on to birth seven more children and continued to run the mill after Bailey died in 1850. Despite her early hardships, Clarissa herself lived to be 84.

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Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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