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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Naperville’s 1966 Population Boom



Naperville had already started its growth spurt, but 1966 certainly accelerated the boom. 

In August, 700 employees started work at Indian Hill Bell Labs, known more recently as Lucent. Later in the year, Amoco Chemicals asked the city to annex160 acres for them to build a research facility. 

The city also annexed 210 acres that were owned by the Chicago Burlington and Quincy Railroad. Immediately, Nabisco purchased some of that land although the plant wouldn’t be completed until 1968. There are car dealerships and light industry in that section as well as the new Fort Hill Activity Center. 

Naperville certainly didn’t have enough housing for the employees who were working all these new jobs. Harold Moser had already been developing subdivisions like Aero Estates, Maplebrook and Cress Creek since the mid-1950s, but 1966 was better than ever for Moser and his competitors. 

Naperville beat neighboring suburbs in the number of  building permits issued for several months in a row that year. New homes were built in Saybrook, Maplebrook, Longwood and Century Hill. 

“New England” styles were popular — and for a good reason. Many of Bell Lab’s transferees were from the east coast.

Ken Small was Bell’s public relations supervisor at the time. He took city and school officials out to New Jersey to help families get comfortable with the move. Small himself fell in love with Naperville and served as mayor from 1971 until 1975.


In one article about new homes in Century Hill, the reporter wrote that “Naperville retains many small town customs, such as summer band concerts in the park and ice cream socials.” 

While the price of homes here have certainly changed, it’s nice to know some things stayed the same.
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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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