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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Happy Anniversary, Joe!

On or around July 15, 1831, Joseph Naper and a bunch of other folks started a little community on the banks of the DuPage River. I always take a moment to stand outside and imagine what it might have been like.

Was it hot, especially with long dresses and woolen trousers? What if there were thunderstorms like we had the other day? From what we can tell, there was one log house here, but most folks must have slept under their wagons or simply under the stars.

I look at the restored prairies, like the one at the College of DuPage, to get an idea of what it must have looked like when they arrived. What flowers were blooming? How tall were the wild grasses? Were there any fruits ripe enough to enjoy?

Joe's group always intended to build a community. They brought their families, their livestock and the iron works to build proper houses -- not log cabins -- from the very beginning. And this land wasn't exactly wilderness. There were several homesteaders in the general vicinity as well as the native people who regularly moved through the area.

They were probably excited and a little nervous. Happy to be on land after nearly a month of sailing on the Great Lakes. Apprehensive to be so far from the comparative civilization of Chicago. Sentimental, perhaps, over the homes they left behind in Ohio and New York. Worried about being ready for the coming winter.

But they pulled together and made it happen. And Naperville folks have been doing the same every since. I believe Joe was more of a whiskey kind of guy, but we're toasting with a cold beer because the Naperville Ale Fest happens to be this weekend. Happy Anniversary, Joe! Here's to many more!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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