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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

From the 1874 DuPage Atlas – Milton Ellsworth


Naperville has named a street, a school, and several other locations “Ellsworth” in honor of two men who were influential in town. Father Lewis Ellsworth brought his family to Naperville in 1837 when son Milton was just eight years old. At first, Lewis opened a general store with Milton assisting, but they were also establishing a fruit tree nursery on land east of town that was the site of a fort built during the Blackhawk War, about where the North Central College athletic fields are now.

The nursery was very successful and both Lewis and Milton gave back to the town in a number of ways. Lewis was one of the founding members of the Masonic community and both he and his son served as Masters of Euclid Lodge. Lewis was also a DuPage County school commissioner as well as one of early Naperville’s village presidents.


After years of partnering with his father in the nursery, Milton also became involved in local government, serving five terms as DuPage County Clerk and working for the Internal Revenue Service. In this later part of his life, Milton moved to Wheaton which had become the county seat after the infamous records raid in 1867. 

Milton was married a Miss Jane Barber and they had three children, one who died in infancy and twins Lewis and Carrie. Carrie never married and worked for her father in the County Clerk’s office. Her brother Lewis, like his father and grandfather, also became a County Clerk.  

Milton’s brother, also named Lewis, was into government work as well. He moved out to Denver, Colorado, was elected to the Senate there, and was influential in a number of legislative issues for the fledgling state. Apparently public office was an Ellsworth family trait. 


Milton died in 1896 at age 67 of cystitis, an inflammation of the bladder. He is buried in the Naperville Cemetery, along with father Lewis and even the Colorado brother Lewis, near the family obelisk.  

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Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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