Why You Should Write a Business Book

Many authors – and aspiring authors – have day jobs which provide the greater part of their income. For them, writing a business book could be a smart move and even those who don’t intend to ever be authors should consider it as well. 

It is easier and cheaper than ever these days to produce a book, which is both good and bad. Anyone can take the self-published author route and there are probably way too many awful books being published. But even so, how many people in your circle have actually completed writing a manuscript, finished the editing, design and layout, and finally produced a book? Most people still find the effort that this requires is more than they want to undertake.

So authors and their books still command respect, a distinction that can really set you apart from your business competition. Here are some of the benefits that publishing your own business book can bring:

• Establishes you as an expert in your field

• Lets you share your knowledge with people who need it

• Differentiates you from competitors

• Adds another stream of income when sold

• Serves as an appropriate drawing give-away at presentations

• Introduces you to new audiences

• Makes a good incentive for email subscribers

• Looks impressive in a silent auction basket with a certificate for services

• Underscores why folks need to hire you instead of doing it themselves

• Can be used as a prize at expos or trade fairs

• Adds value when bundled with other services or products

• Is a more impressive leave-behind than a business card

• Supports your presentations 

• Looks good on your resume or in your bio

• Can be given to local charities looking for fundraiser donations

• Lends legitimacy when news writers are looking for a quote

• Serves as educational material for your presentations

• Helps you hold your head a little higher

Some business books really resonate with readers and become businesses in themselves, spawning sequels, programs, franchises and more. Statistically speaking, the average Joe is not going to see that kind of meteoric success, but that shouldn’t keep you from publishing your business book since there are so many other benefits. And if you should strike a chord – well, bonus!

Now all you have to do is write a manuscript. And publish it. But that is a topic for another day!