Beating “Blogger’s Block”
Far too many folks start blogging with the best intentions, but their dedication fizzles after just a few posts. One would think that authors would have no problem coming up with blog posts, but a blank screen can scare even the most prolific writers. Instead of agonizing over “blogger’s block,” give your author’s blog the professional treatment by creating an editorial calendar.
Statistical research suggests how often and when to post but the most important fact to know is that readers respond best to a regular schedule. Experts give valid reasons for posting multiple times a week, but for search engine purposes, once or twice a month is sufficient. There’s no point in assuming a schedule you won’t stick to, but a monthly post is only twelve articles a year.
If you plan seasonal posts, you only need to come up with eight more topics and that should be manageable for a busy author! Here are some suggestions for brainstorming blog topics:
- Events you are about to attend
- Events you just attended
- Events you wish you could attend
- New book ideas you are working on
- Awards, reviews or other recognitions you received
- Book-related events in your community
- Industry-related social or educational events
- New equipment or software you are using in your writing
- A successfully-met challenge
- Milestones in your author career or personal life
- News of a fellow author
- Personal development
- Upcoming speaking engagements
- Past speaking engagements
- Books or blogs recently read
- Post by a guest blogger
- Interview with another author, editor, agent, librarian, etc.
- Answers readers’ questions
- Comments on topics in the news
Another tip for sticking with your blog commitment is to keep your posts short. Readers are busy, like you, and are more likely to read shorter posts. If you find that you have a lot to say, consider breaking it up into more than one post. Now you’ve filled another slot in your editorial calendar!
If you plan your topics and write a few ahead of schedule, you won’t be tempted to skip posts. And if you unexpectedly have something important to write about one month, just adjust the calendar to use your planned post next time. Another slot filled!
Regularly posting fresh blog content on your website reminds both your readers and the search engine robots that you are a dynamic and professional writer, someone they should watch. Using an editorial calendar takes some of the deadline pressure off so you can concentrate on what you do best: writing engaging content that will keep them coming back for more!