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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Beating “Blogger’s Block”
Kate Gingold Host
/ Categories: Author Tips

Beating “Blogger’s Block”

Far too many folks start blogging with the best intentions, but their dedication fizzles after just a few posts. One would think that authors would have no problem coming up with blog posts, but a blank screen can scare even the most prolific writers. Instead of agonizing over “blogger’s block,” give your author’s blog the professional treatment by creating an editorial calendar.

Statistical research suggests how often and when to post but the most important fact to know is that readers respond best to a regular schedule. Experts give valid reasons for posting multiple times a week, but for search engine purposes, once or twice a month is sufficient. There’s no point in assuming a schedule you won’t stick to, but a monthly post is only twelve articles a year.

If you plan seasonal posts, you only need to come up with eight more topics and that should be manageable for a busy author! Here are some suggestions for brainstorming blog topics:

  • Events you are about to attend
  • Events you just attended
  • Events you wish you could attend
  • New book ideas you are working on
  • Awards, reviews or other recognitions you received
  • Book-related events in your community
  • Industry-related social or educational events
  • New equipment or software you are using in your writing
  • A successfully-met challenge
  • Milestones in your author career or personal life
  • News of a fellow author
  • Personal development
  • Upcoming speaking engagements
  • Past speaking engagements    
  • Books or blogs recently read
  • Post by a guest blogger
  • Interview with another author, editor, agent, librarian, etc.
  • Answers readers’ questions
  • Comments on topics in the news

Another tip for sticking with your blog commitment is to keep your posts short. Readers are busy, like you, and are more likely to read shorter posts. If you find that you have a lot to say, consider breaking it up into more than one post. Now you’ve filled another slot in your editorial calendar!

If you plan your topics and write a few ahead of schedule, you won’t be tempted to skip posts. And if you unexpectedly have something important to write about one month, just adjust the calendar to use your planned post next time. Another slot filled!

Regularly posting fresh blog content on your website reminds both your readers and the search engine robots that you are a dynamic and professional writer, someone they should watch. Using an editorial calendar takes some of the deadline pressure off so you can concentrate on what you do best:  writing engaging content that will keep them coming back for more!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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