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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Notable Naperville Women -- The Librarians



Naperville boasts three state-of-the-art libraries today. The very first one opened in 1898 thanks to a bequest from James Lawrence Nichols, fundraising by the Women’s Club and donations from other community members.

The first — and many, many subsequent — librarians were local women with a passion for sharing knowledge.

Edna Goss got the library started, cataloguing the books according to the still-newish Dewey Decimal System. But Edna was a only temporary librarian, assisted by Hannah Ditzler who soon took over.

Hannah left the post when she married John Alspaugh in 1905 and Jennie Niederhauser assumed the duties. Jennie’s husband, who had been teaching at North Central College, took a position at Penn State in 1907 so she also resigned to follow him to Pennsylvania.

Jennie was succeeded by Rose Barnard who enjoyed the job as well as the salary of $35 a month. Unfortunately, Rose’s sister got married and she was needed to manage the household of her aging parents. Her father offered to match the library salary, so Rose left the job in 1909.

During her tenure, however, she had been ably assisted by Mary Barbara Egermann who was trained to take over.

Mary, known as Matie, was the daughter of two local brewing families: Her mother was Barbara Stenger of Stenger Brewery and her father Joseph kept a saloon on Jefferson Avenue where Naper Nuts and Sweets currently operates.

Being Naperville’s librarian was Matie’s life’s work and she served the community until 1950. In addition to managing the books, Matie started a little museum in the building that included local history and dolls from around the world. Many of the dolls were brought back by young military friends returning from overseas. You can see a depiction of a uniformed man offering a doll to Matie on the Chicago Street mural near Sullivan’s.

After Matie’s 41 years of service, Miriam Fry and Katherine Finkbeiner took the helm. They also logged an impressive number of years at Nichols, serving until the 1980s.

Today, we are lucky to have teams of dedicated librarians that serve in all three locations. If you haven’t checked into the business resources at the library, give them a call and learn about the cool stuff they offer to help run your business.
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Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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