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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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/ Categories: Brief History

Notable Naperville Women - The Fredenhagens

 Fredenhagen and her daughters Rita and Jeanne shared a deep love for Naperville. So with a nod to both Valentines’ Day and the recent movie “The Founder,” here’s a bit of their story:

Grace’s husband, Walter, owned an ice cream plant in Rushville, Illinois called Frozen Gold. School friend Earl Prince served Frozen Gold at his Downers Grove parlor, Prince Castle.

At the onset of the Depression, Walter sold the Frozen Gold plant and with Earl, opened more Prince Castle shops. The Naperville one opened in 1931 with a dairy behind it to make fresh ice cream. 

Prince’s signature offering was the One-in-a-Million malt. For only ten cents, you could get a shake with four scoops of ice cream. It was so thick, that that the motors of the Hamilton-Beach blenders kept burning out. 

So Hal and Walter developed the multi-mixer with a three-horsepower motor to mix four malts at one time. In addition to using multi-mixers in Prince Castle stores, they also sold them to other restaurants. 

One of their salesmen was a guy from Oak Park named Ray Kroc who traveled the country. He sold a couple of mixers to brothers Dick and Mac McDonald, owners of  a burger place in San Bernardino, California. Hamilton-Beach came out with their own multi-mixer which decimated Prince’s sales, so Kroc started another business. For more on that story, watch the new Michael Keaton movie!

Prince Castle continued to thrive throughout the 1940’s, but by 1955, Hal and Walter parted ways. The Fredenhagens continued in the ice cream business joined by family members like son Ted and daughter Rita here in Naperville and daughter Jeanne who shipped strawberries for shakes from her farm in Seattle. The shop’s new name became Cock Robin. 

Cock Robin is a huge part of Naperville’s collective memory, from the square scoops to the One-in-a-Million Malts to the English toffee during holidays. 

Both Grace a Rita have passed on now. In addition to supporting Cock Robin, Grace Fredenhagen served as president of the Naperville Woman’s Club and director of the Chorus.

Rita was also active, serving with the Rotary, on the Fire and Police Board of Commissioners and on the Edward Hospital Institutional Review Board.


The Cock Robin on Washington Street closed in 2000. Today, it is Fredenhagen Park. The park was dedicated in 2004 by Rita and Ted in honor of their parents Grace and Walter.
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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