Search
× Search

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

Learn More about
Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Naperville's Lantern Bar and Grill Celebrates 50 Years



The Lantern Bar and Grill in downtown Naperville is also celebrating a 50th anniversary this year.

Originally it was known as the Rainbow Café, established by Amanda Webb in 1940 and later purchased by Joe and Jenny Fessler. Following Joe’s death, Bob Marwitz bought the tavern. He updated the décor with some antique lanterns and changed the name to reflect the new look.

The father of a young family in the early 1960s, Don Feldott was an employee of Moser Lumber but picked up extra cash working for Marwitz. In 1966, Don and his wife Pat decided to buy The Lantern and started a 50 year family tradition.

Don and Pat’s children grew up at The Lantern, helping sweep the floor before school in the morning and walking back from SS. Peter & Paul to eat lunch there.

The Lantern was also a popular lunch spot in the 1970s for Bell Labs and Amoco employees since there were far fewer restaurant options then.

The Lantern has been remodeled over the past 50 years. The old horseshoe-shaped bar is gone and a back room was enclosed to make space for a few more tables. The façade has been updated, too, including the Century Walk mural, “A City in Transit” on the Washington Street wall.

Pat passed on in 2007 and Don has let the next generation take charge. If you stop in for a beer or a bowl of their famous chili, you may run into son Bill, daughter-in-law Teri or grand-daughter Kalie.

Some regulars have been hanging around the entire 50 years, too. “So many people tell me they met their husband or wife here,” Teri said. “This place is important to people.” The Lantern has even hosted a few engagement and wedding photo sessions.

The Lantern is planning a 50th anniversary bash for later in the summer so watch for details and help them celebrate!

Print
778 Rate this article:
No rating
Please login or register to post comments.

Search in the Blogs

Archive

Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

Your Contact Information

Your Feedback

Terms Of UsePrivacy StatementCopyright 2024 by Gnu Ventures Company
Back To Top