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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Naperville Parks - The Burlingtons

Our community is blessed with a number of parks, forest preserves and other green spaces. The names of these parks reflect their attributes or their developers or our local history. Since the significance of a park’s name can be lost as our population grows and ages, over the coming months we’ll highlight a few parks as a reminder. 

There are two parks named for the Burlington Northern Railway Company. As you might imagine, both will be found along the tracks. 

Burlington Square is a small park right in front of the 5th Avenue station. It features a statue of an American “doughboy” from World War I. Through the years since the War to End All Wars, the doughboy got a little beat up and had his rifle stolen, but the Century Walk art group restored him 2003 and placed him in Burlington Square. 

There’s also a Burlington Park between the railway and the DuPage River. Currently, Burlington Park in under the care of the DuPage Forest District — again.

A referendum was passed in 1966 to create the Naperville Park District and in 1969, the Park District took over several Forest Preserve properties, including Burlington. The lease just lapsed in 2016, giving the park back to the Forest Preserve. 

Originally, Burlington Park was a holiday destination created by the railway late in the 19th century. Chicago city folk could take the train out into the country during hot summers to picnic and party. The DuPage River was dammed to make a lake for boating and dancing, concerts and ball games were also offered. Revelers often brought kegs of beer with them or visited the town saloons. By 1899, Naperville’s citizens had had enough of those shenanigans and the park was closed. 

In 1920, Naperville’s Association of Commerce, the forerunner of our current Chamber, worked with the Chicago Burlington and Quincy Railroad to purchase the property for Naperville’s citizens as part of the DuPage Forest Preserve District.
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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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