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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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/ Categories: Brief History

Naperville Parks - Kroehler Park


Kroehler Park is tucked away between Wright and Sleight Streets on 5th Avenue. The park butts up against some of the properties that are part of the 5th Avenue Development currently under consideration. Also, appropriately enough, it’s just a stone’s throw away from 5th Avenue Station which was once known as the Kroehler Manufacturing Company.

The Kroehler Company was once one of the largest manufacturers of upholstered furniture in the world, employing a large percentage of Naperville’s citizens. 

Peter E. Kroehler was born in 1872 and grew up in Minnesota. His immigrant parents encouraged education and hard work and Peter made the most of that advice. 


He attended North Central College here in town when it was still known as North-Western and was a student of professor James Nichols, the library’s namesake. Nichols was also a founding partner of the Naperville Lounge Factory and they hired young Kroehler as a clerk. 


By 1896, Kroehler was one of the partners and by 1903, he was president of the company, buying out the two remaining partners. (Nichols died in 1895.) Within the next few years, Kroehler also started his own furniture manufacturing firm in Kankakee. 

By1915, he had merged the companies, along with several others he acquired, under the Kroehler Manufacturing name. While the company was dissolved in 1981, you can still purchase new furniture today with the Kroehler name. 

Not only was Kroehler a successful business man and the main employer in town, he also served two terms as Naperville’s mayor. 

The 5th Avenue Station building is actually the second furniture factory. The first was destroyed by a tornado in 1913 so Kroehler built a new one. 

In 1946, a devastating train crash occurred on the Chicago, Burlington and Quincy Railroad close to the Kroehler building, killing 45 people and injuring another 125. Kroehler employees were first on the scene and their warehouse was used as an emergency medical station. 

Kroehler park is a charming neighborhood park with play equipment for youngsters in the area. While small, Kroehler Park can claim an impressive amount of Naperville history behind its name. 
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

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