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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Naperville Art: Streaming History

 

The five tile panels of “Streaming History” were installed in 2017 along the foundation of the Water Street development. The artist, Debora Duran-Geiger, works out of Sante Fe, New Mexico and has been creating tile murals for over 20 years. Not only are these porcelain pieces frost-free, but they are impervious to water, which was especially useful when the river overflowed this spring.

Each panel depicts a scene recalling our city’s history. They are titled: Winter on the River, Immigration Celebration, Water Street Yesterdays, Harvest Time and Commerce Comes Alive. Accompanying plaques tell a little about each panel and the donors who commissioned them.

The Commerce Comes Alive scene features business activity from Native Americans and early traders through Rubin’s Department Store, sponsored by the Rubin family.

Sam and Anna Rubin moved to Naperville in 1920. Their first business was the Chicago Bargain Store, later called the Home Department Store. The shop was on Main Street which once was Carousel Shoes and is currently Liam Brex cabinetry.

Sam and Anna lived upstairs and their son Alfred was born there in December of 1920. He was joined by siblings Norman, Lucille and Gertrude. As adults, they formed the Rubin Family Partnership, responsible for many business and civic projects in Naperville, including the namesake Alfred Rubin Riverwalk Community Center across Eagle Street from the library.
 

Also in the Commerce Comes Alive mural is a tile version of a photograph of some “Bridge Sitters,” a legendary part of Naperville’s past. While certainly folks have always sat on bridges, during the 1960s and 1970s, the city was very concerned about the long-haired hippie freaks that hung out on the Washington Street bridge. While many of the teens were just mildly rebellious, there was also some serious drug trouble and downtown shoppers found the crowd intimidating. Then-Officer Pradel didn’t actually mind them congregating on the bridge, he later said, because “at least we knew where they were.”
 

Another in-joke depicted is the tiny portrait of Brand Bobosky with his signature bow tie. Brand’s law office used to overlook the river from the building which houses Empire Burger Bar and is now a few doors down Chicago Avenue. Brand is the guiding force behind the Century Walk art initiative.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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