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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

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Kate Gingold Host
/ Categories: Brief History

Naperville Art: A City in Transit


On the southwest corner of the Washington Street and Chicago Avenue intersection is a large mural called “A City in Transit.” Celebrating our city’s “evolution of travel.” it was painted in 1998 by Hector Duarte and Mariah de Forest, two prolific Chicago muralists from the Taller Mesitzarte workshop and gallery.

Folks don’t travel on the DuPage River as much as over it, so a couple of bridges are illustrated. There’s also bit of the Old Plank Road which was originally a Native American trail and now is Ogden Avenue/Route 34.

1865 wooden bridge at Washington Street with 1856 stone bridge on Main Street beyond

Because of investments in the Plank Road, Naperville first refused a railroad before  eventually agreeing. In the mural, the Chicago-to-Denver Zephyr is shown waiting at the station.

Many of the buildings sport signs to help identify them. The Pre-Emption House is one and the Naperville Creamery is another.

Walter Fredenhagen started making Frozen Gold ice cream in the 1930s. With partner Earl Prince, he launched Prince Castle ice cream shops, like the one in the mural, which became the Cock Robin ice cream chain. Fredenhagen Park is now where Naperville’s Cock Robin was located, just steps away on Washington Street.

Other signs name the myriad of garages, gas stations and motor companies that used to be downtown, although that may seem strange to us today. At one time, Jimmy’s Grill was one of several gas stations and there were five different car dealers in the middle of town. Clyde Netzley opened his garage in the 1920s and later operated a Chrysler dealership just across the street from this mural where the River Square shopping center currently is.

Painted high on the wall is the Lima Lima Flight Team whose yellow T-34s were once a common sight for flyovers during parades and other occasions. The club was organized in 1975 by some folks out at the Naper Aero Club whose FAA designator, LL-10, gives them their name. Many of the original Lima Lima pilots have retired or moved away, but the team is still active and flies in airshows across the country.

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Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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