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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Naperville 50 Years Ago — Joining the Police Force



There were fewer Naperville citizens in 1966 and a much smaller police force of about a dozen, but a very familiar face started his career that year.

While he later he served as our long-time mayor, Arthur George Pradel became a Naperville police officer on June 1, 1966.

He very nearly didn’t make it. At five foot two, George was not tall enough to meet the height requirement. But Harold Moser, who served on the Police Board, made an exception. Moser said:  “If he’s tall enough for the Marine Corp, he’s tall enough for me.”

Already a family man, George and Pat were living in Naperville while George traveled into Chicago to work at a Texaco warehouse every day and then volunteered at night for the Oak Park Terrace police department.

When one night a week became three, Pat told him “If you love this so much, why don’t you apply to the Naperville police department which is closer?” George completed law enforcement classes at College of DuPage and then applied for the job.

The first month was a probationary period so he continued his “day job” while patrolling at night.

At that time, the Police Department was housed in part of the Fire Department building on Jefferson Avenue, where Lou Malnati’s is. It was a fairly new building having been completed in 1957 after three years of construction. There was a gun range in the basement and the Naperville Chamber had offices there at one time as well. 

Like many officers at the time, George worked extra jobs to support his family such as making donuts at Tasty Bakery before his shift and delivering flowers for Trudy’s during the holidays.

George served 29 years as a Naperville Police Officer. When he retired, he asked the man who gave him his start “How’d I do?” Moser replied: “I never had a doubt.”

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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